Studying the impact of innovation on business and society

VentureBeat: 3 types of design every company needs to know


By Ken Yeung, VentureBeat (excerpt)

In John Maeda’s second annual “Design in Tech” report, he moved from raising awareness about design in tech to focusing on larger, established firms that have either become complacent with their creative efforts or are looking for insights into what disruptors (read: startups) are doing better. He cites research from Gartner, the Temkin Group, Accenture, and others as evidence that executives and companies are looking for better ways to differentiate their products from competitors. “Experiences are more important than products now. In fact, experiences are products,” analyst Brian Solis once said.


Leave a Reply

Your email address will not be published. Required fields are marked *

Join Our Mailing List

You have Successfully Subscribed!

Stay Connected