Studying the impact of innovation on business and society

Lift16: The Wild Promises of the Digital Customer Experience

via Johann Recordon, Lift

Held on Thursday, February 11, The Wild Promises of the Digital Customer Experience welcomed two speakers from the USA and Sweden who talked about the relationship in the digital world between brands and customers, governements and citizens, and two Open Stage speakers from Switzerland and Luxembourg.

Can a great digital experience empower the customers and not only secure a sale? The digital customer experience has been making the buzz these past months, promising corporations unmatched loyalty and competitivity. Learning from the digital-only brands, companies of various sizes are trying to implement a holistic digital strategy and catching the train to online fame. Even governments are taking the cue to improve the digital experience of the citizens. Beyond the buzz, what will this customer centric approach change for business and society?

Brian Solis – The Experience when Business meets Design

Brian Solis, award-winning author, prominent blogger/writer and principal analyst at Altimeter Group, helps people understand and define the role we play in the evolution of technology and its impact. In this first talk of the session, Brian Solis shows us how brands are focusing their designs on customer experience and why it matters, especially in the digital world.

Change your perspective and understand how to engage people online!

This session was presented with the support of Emakina.

Find all pictures from this session Flickr.

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