We live in a world where where information and misinformation is prevalent and weighted equally all too often. As human beings, we are learning how to use social media effectively to communicate and connect. At the same time, we’re drowning in abundance, complexity of choices and and unfortunately, the misappropriation or misdirection of influence. Concurrently in professional realms, many leadership teams are overwhelmed with trying to keep up with the sheer scope and scale of the digital evolution. For many…
Impact: Every Creative Must Attend Brian Solis’ INBOUND 2017 Session
Brian Solis is a much-anticipated speaker for creative designers and developers at HubSpot’s 2017 INBOUND marketing conference.
Ph.Creative: Getting Back to Customer Centricity with Brian Solis (podcast)
Sought-after keynote speaker Brian Solis shares his shares his knowledge on the great economic impact of customer âexperiencesâ in this podcast.
Rocket Fuel Marketing: Brian Solis gives insight to the evolution of SMB marketing
Charles Darwin’s study and publications were so ground breaking that when referencing evolution you will often hear the term Darwinism, either reflecting upon his works or the beliefs in evolution. Over a century later Brian Solis uses Darwinâs work as a metaphor to help describe the phenomenon occurring when the rate of change in technology and society are faster than organisations can adapt.
Brian Solis Interviewed By Customer Engagement Platform JRNI
In an article called âSpotlight on CX: Brian Solis, Altimeter Group,â Solis is interviewed by Shayna Wilczynski as part of a series of interviews about understanding the customer experience and where it is headed in the near future. JRNI is an enterprise customer engagement platform that offers appointment scheduling, queuing and event booking capabilities. Solis was asked such questions as, âWhat do you think have been the most significant advances in CX in previous years?â âHow do you design the…
The Future of Brand, Tech and Business is Experience
If you’ve never attended the Next Conference in Germany, plan for the next event. It combines elements of SXSW in a festival, city-wide format where people, technology, music and art converge into an experience that’s anything but a conference. I’ve had the privilege of presenting at Next over the years. In 2016, I was invited once again (I think for the third time) and I jumped at the chance. Well, actually, I flew to Hamburg, but you know what I…
Contrary to Its Name, Digital Transformation is not Digital-First: An Interview with Steve Snyder of the Massachusetts Convention Center Authority
“To thrive in a digital economy, create a safe and empowered environment for employees to learn and take risks.” Technology may be at the core of digital transformation, but itâs severely limited in its promise if it’s not influenced by human beings. Yet, every day, companies invest in digital transformation strategies and roadmaps that are absent of human-centered insights and perspectives. On this  episode of Digital Outliers, I sit down with Steve Snyder, CIO, Massachusetts Convention Center Authority to talk…
Breaking the Digital Fourth Wall Through Experiential Storytelling
The fourth wall is the space that separates a performer or performance from an audience. A character, actor, author or storyteller “breaks the fourth wall” when they address the audience directly. As an analyst, author, blogger, podcaster and creator, I am by default, in the content business. Dedicating time to produce my work matters not if no one happens upon it. But once someone discovers my work, it must convincingly pierce the fourth wall between the medium and them to…
It’s not the End of Retail, Itâs the End of Retail As We Know It
Retail, like every industry, faces digital Darwinism as technology and markets evolve and disrupt. This isn’t new. But what is clear, executives are not prioritizing bold strategies and investments that save them from their “Kodak Moment,” that moment when consumer behaviors and values evolve beyond brand recognition. If you read about the state of retail today, you’ll see dramatic descriptors such as “apocalypse,” “the end…,” “dying,” you get the picture. While doom and gloom and disruption is inherent in every…
CMO by Adobe: Brian Solis discusses CX Innovation
Marketers must have a digital foundation that allows them to study the customer journey, where it hums, where thereâs friction, and where itâs completely broken down, said Brian Solis, principal analyst at Altimeter Group, and author of âX: The Experience When Business Meets Design.â âThis is the low-hanging fruit to iteration,â he told CMO.com. âInnovation comes later.â
