Original article written by Brad Howarth, CMO What an extreme honor it was to visit Melbourne and Sydney after all this time. Following my presentation at the Salesforce Retail and Consumer Goods Industries Summit, I met with my new friend Brad Howarth of CMO Magazine. Over the course of one hour, we explored everything from the future of brands, the new role of marketing in 2030 organizations, and of course, the rising world of Web3 (Web 3.0), the next iteration…
Technology, Adaptation, and the Future of Employee Experience with Nathalie Nahai
My dear friend Nathalie Nahai invited me on her popular podcast, The Hive, to discuss her new book and the future of tech, resilience, and leadership. I’d like to share that conversation with you here. Today I speak with the inimitable Brian Solis, a world-renowned digital anthropologist and futurist. An award-winning author and global keynote speaker, Brianās research, advisory and presentations humanise the relationship between disruptive innovation and its impact on institutions, markets and societies. He not only helps audiences…
Brian Solis to Keynote the International Council for Shopping Centers (ICSC) Conference in DC, September 2022
Brian Solis has been recruited for a second time in two years to keynote the International Council of Shopping Centers (ICSC) event. This time, Brian will share his vision for hybrid retail and the marketplaces industry. The event will take place September 14-15, 2022 in National Harbor, Maryland. To learn more about the event, please click here.
The importance of retail experience design; Designing a valuable retail experience
via Lauren Mathews, LEAP Author Lauren Mathews explores the importance of total experience innovation in a hybrid world. Solis’ book, X: The Experience When Business Meets Design, couldn’t be more timely. In her article, she writes… 90% ofĀ purchases are researched onlineĀ before being made in-store. Customers expect a memorable experience when shopping in stores. A retail store experience brings a brandās story and values to life. But retailers canāt rely on Instagrammable moments and digital screens alone to make their stores…
The CMO’s Guide to Understanding the Future of Brands, Consumers, and Community in a Web3 World
Buckle up, marketers. You are in a front row seat on a ride to the next revolutionary iteration of the internet: Web3.Ā Conceptually, Web3 is a decentralized, permissionless, trustless internet experienceānot requiring the support of a trusted intermediaryāthat employs peer-to-peer interaction and meritocracy to put power and ownership in the hands of individuals rather than centralized entities. Itās envisioned as a digital space where services are operated, owned, and improved upon by communities of users.Ā Concretely, Web3 is a new…
Seth Godin and Brian Solis Discuss How to Make Your Brand More Trustworthy
by Ari Bendersky for Salesforce 360 A key to building more trust with customers? Be more human. Marketing guru Seth Godin and Salesforce vice president and global innovation evangelist Brian Solis offer their take on how to build customer trust. For many companies, being seen as trustworthy by customers is an ultimate goal. But what does it really mean to have trust and build trust with customers? In a recent conversation on theĀ Blazing Trails podcast, marketing guru Seth Godin and…
The Top 75 Speakers to Watch Today
It’s a long list, but Brian Solis made the cut. Via Motivator Music You know the moment: Youāre browsing through the Internet looking for inspiration until you run into a piece of golden content that gives you life. Someone on this list likely posted that content. Itās hard to maintain momentum without a daily dose of inspiration. When a speaker said, āMotivation is like bathing, it is recommend dailyā that hit me. Brian Solis Brian Solis is a modern day…
The Future of Work: Building a Mindset that Embraces Innovation
via Formstack PODCAST Future of Work: Building a Mindset that Embraces Innovation with Brian Solis Whatās the difference between innovation, iteration, and disruption? We brought digital futurist Brian Solis on to this episode to explain. The author and Salesforce Global Innovation Evangelist provides insights into how these topics are distinctly different yet interconnected. Brian breaks down how any organizationāregardless of size, industry, or notorietyācan harness innovation through a simple shift in mindset. In less than 30 minutes, he shares ways…
THE Top 11 Digital Transformation Influencers, Thought Leaders, Writers and Experts to Follow in 2022
via IA: Intelligent Automation Network Top 11 Digital Transformation Influencers 11 DX thought leaders, writers and experts to follow in 2022 Staying up-to-date on the latest digital transformation (DX), RPA, intelligent automation and enterprise data trends can be exhausting. However, as the digital transformation “thought leader” arena becomes more and more crowded, effectively identifying voices that are both reliable and resonant can be difficult. To help you break through the noise, we curated this list of the top 11 influencers…
The Magic of Stories: How to be an Amazing Storyteller When Everyone is a Storyteller
“There are over half a million Linkedln members with storytelling listed in their profile.” Once upon a time, I collaborated with LinkedIn and GapingVoid Culture Design Studio to explore the art and science of storytelling and inspire marketers to reimagine how they connect with their audiences. That partnership led to an interview, shared below, an ebook, “Once Upon a Digital Time“, and a video conversation, “Can Storytelling Save Marketing?” (video at the end of the post). Please follow this post…
