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Brian Solis Offers Best Practices for Delivering Micro Moments on Cisco’s Connected Futures Site

Brian Solis Offers Best Practices for Delivering Micro Moments on Cisco’s Connected Futures Site

  Solis is featured and quoted throughout Kevin Delaney’s article “Defying Demographics: Today’s Hyperconnected Consumer ‘Generation’” on Cisco’s Connected Futures site. Solis is introduced into the piece defining his concept of Generation C: ““Generation C is a concept I developed to categorize this new connected customer.” Unlike traditional demographic groups, Solis explains, Gen C is “psychographic” — defined not by age, geography, or income, but by behavior. That is, digital behavior. Its members could include your precocious pre-teen or your…

CIO from IDG: Why tech companies are uniting to fight Trump’s immigration ban

CIO from IDG: Why tech companies are uniting to fight Trump’s immigration ban

As a leader in the tech industry, Brian Solis opposes Trump administration’s immigration ban, stating, “Mr. Trump’s incredibly ignorant ban on human beings who reside in different parts of the world impacts scale and expansion of innovative companies not just in Silicon Valley, but in every technology hotspot around the United States of America.”

Post & Parcel: The Golden Shot

Post & Parcel: The Golden Shot

Pitney Bowes Software Vice President for Continental Europe, Marc Hirtz, writes about the print industry’s golden opportunity, its time of digital transformation, which Brian Solis defines as ‘the realignment of, or new investment in, technology, business models, and processes to drive new value for customers and employees and more effectively compete in an ever-changing digital economy.’

MarketingTech: It’s time for influence to evolve — Welcome to Influence 2.0

MarketingTech: It’s time for influence to evolve — Welcome to Influence 2.0

As influencer marketing evolves, Brian Solis continues to analyse the data, evaluate the current practice and predict its evolution. He says, “Influence 2.0 is an incredible opportunity for marketers to think differently about customer experience to fast track the inevitable changes that digital business presents. Marketers must reimagine their role as a central driver of organisational change, output, and impact by connecting with customers in more genuine and useful ways and channels they trust and value.”

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