Solis knows his stuff, so the irony of writing a book about the digital experience was not lost on him when he started the process. What did catch him unawares, though, was how quickly the reading experience was changing. People now approach reading books like they do using an app, he said, with the most obvious end result being a very short attention span.
When he started the book, the average attention span for reading was six minutes. Six minutes to capture someone’s attention before they turned to their smartphone. When he finished the first draft, that had dropped to 60 seconds.