Solis is the sole subject of an article by MyCustomer Editor Chris Ward titled âBrian Solis: How To Identify Your Moments of Truth.â The subtitle reads: âCustomer experience guru and Lifescale author Brian Solis shares the moments of truth that businesses should focus on to improve customer experiences and drive advocacy.â The article starts with a reference to Solisâ book Whatâs the Future of Business?. In that volume, he highlighted the four moments of truth that can help businesses improve…
Brian Solis Addresses Social Engineeringâs Impact on Biology and our Norms and Values
Brian Solis addresses our culture of âlikes,â âsocial media pills,â our âfake livesâ on social media and our need to reset our relationship with technology in a blog post article on Singular Universityâs site called âSelfie-Aspiration: Social Engineering Is Changing our Biology and our Norms and Values.â Solis writes, âOur attention was hacked and monetized without thoughtful regard to the psychological, emotional, and physical impacts on our health and wellness. This isnât sustainable. But itâs also the new normal. We…
Brian Solis Research Referenced In FUTUREiOT Article On Securing a Converged IoT-IloT Future
Solis, Altimeter and key statistics are quoted upfront in an article by Allan Tan on Futuriot titled âSecuring a converged IoT-IIoT future.â The Altimeter report, 2018-2019 State of Digital Transformation, reveals that business growth remains the primary driver of digital transformation initiatives. But while market pressures like business opportunities (51%) and increased competitive pressure (41%) are high on the agenda of the C-suite, high-profile data breaches and new regulatory standards like GDPR are also providing impetus to transform (38%). Solis…
Brian Solis Interview With Hyundai CMO Dean Evans Quoted in Clickz Article
Quotes from an interview Solis did with Hyundai CMO Dean Evans are featured in a Clickz article by Jacqueline Dooley titled âHow customer behavior is helping Hyundai change the buying experience.â Last August, Brian Solis, Principal Analyst at Altimeter, spoke with Dean Evans, the CMO of Hyundai Motor America to discuss how rapidly evolving customer behavior has motivated Hyundai to change their approach to selling cars. The interview with Evans was conducted for a study titled, Digital Experience Innovators: How…
Brian Solis and An Altimeter Report Referenced In a Futureiot Article On Securing a Converged IoT-IloT Future
Solis, Altimeter and key statistics are quoted upfront in an article by Allan Tan on Futuriot titled âSecuring a converged IoT-IIoT future.â The Altimeter report, 2018-2019 State of Digital Transformation, reveals that business growth remains the primary driver of digital transformation initiatives. But while market pressures like business opportunities (51%) and increased competitive pressure (41%) are high on the agenda of the C-suite, high-profile data breaches and new regulatory standards like GDPR are also providing impetus to transform (38%). Solis…
Australiaâs Forte Magazine Features Article On Webinar Masterclass With Brian Solis
The uncredited piece begins: âAre you struggling with focus, procrastination, anxiety, self-esteem, forgetfulness, or creativity? Somewhere along the way, we have become distracted. Maybe we donât realise the extent to which our everyday rituals, favourite devices and apps, or where we focus our attention is affecting us.â The masterclass offers âpractical tips, tricks, and insights directly from Brian Solis on how to be more efficient and productive in our technology-driven world. . .from simple first steps to reclaiming your attention,…
Cirium Execs Reference Brian Solis in Article on Airlines and Airportsâ Use of Data
Solis is mentioned at the tail end of a Future Travel Experience article titled âWhy data analytics is a vital tool for unlocking new customer experience and revenue opportunities,â featuring new perspectives on the subject by Ciriumâs Carrie Mamantov, Marketing Director, and Steve Lappenbusch, Principal Product Manager. The article was centered around Ciriumâs involvement in FTE Global 2019, where the company would be leading a co-creation session exploring âHow can the industry better utilize data to exceed traveler expectations?â Mamantov…
Digitalist Magazine Features Brian Solis in ebook Titled ‘Tales From Tech Unknown: Extraordinary Stories from Tech Leaders’
Brian Solis is featured among seven top tech leaders in a Digitalist Magazine ebook called âTales From Tech Unknown: Extraordinary Stories From Tech Leadersâ by Ursula Ringham. It is designed as an introduction to the people she deems âinspired leadersâ whose vision for the future will lead businesses through digital transformation and beyond. Solisâ page in the book (17) is in a section called âPromoting Productivity in a Distracted Age.â His opening âpull quoteâ is âWe have to understand whatâs…
BlueLeadz Selects Brian Solis as One of the 10 Best Tech Thought Leaders You Should Follow on LinkedIn
Solis is one of the â10 Best Technology Thought Leaders You Should Follow on LinkedIn, was chosen by Blueleads and reported in an article by Claire Cortese. The list is headed by Cathy Hackl, Futurist from You Are Here Labs, and Microsoft Co-Founder Bill Gates. Solisâ section identifies him as the âAward winning author of X: The Experience When Business Meets Designâ who specializes in disruptive technology and its impact. Cortese adds: âHe focuses on the âfuture of industries, trends,…
Brian Solis Is Quoted Extensively in TechRepublic Article on Big Data and AI
Solis has a lot to say about personalized data, e-commerce and AI in a in a TechRepublic piece by Alison DeNisco Rayome on how big data and AI help online retailers compete in the digital era. The premise is that some brick and mortar retailers are seeking out services that leverage big data and personalization to increase e-commerce sales. Solis draws a unique distinction: âDuring the rise of big data, it was said that data was the new oil. In…
