Solis is mentioned in an article by contributor Mat Zucker (of the CMO Network) titled âInfluencer Marketing Fraud â Heroes Among Us.â The writer begins his piece by mentioning that the spotlight on influencer marketing has become glaring this year. He writes: âWith more companies investing money and technology into what they see as an effective yet emerging practice for brands to engage customers, whatâs also more prominent are hard questions about measurement, the absence of standardsâand fraud.â Zucker writes…
Singularity University Invites Brian Solis to Share His Thoughts on Why We Need to Celebrate Ideas, Ideation and Innovation
In an article by Solis on the Singularity University site called âIdeas are Denied by the Dozen: Why We Need To Celebrate Ideas, Ideation and Innovation to Succeed,â he discusses the unfortunate mindset of incrementalism that gets in the way of truly moving forward towards using new business models. He starts with a scenario that begins, âI tried to be innovative, but I got stuck in meetings all day. I tried to think creatively, but I had to catch up…
The Digital Transformation People Features Link to Brian Solisâ âA Prelude To Innovationâ
Solis is listed as a key contributor on The Digital Transformation Peopleâs News In Digital under the heading of Strategy & Innovation. The pull quote from his linked article âA Prelude To Innovationâ is âIf innovation is the key to future-proofing and more effectively competing for the future, why is it that many organizations get caught up in a pattern of incrementalism?â The article itself appears on the Singular University Website. Itâs subhead is: Ideas are Denied by the Dozen:…
Soft Suaveâs List of Top 7 Mobile App Development Industry Influencers to Follow in 2019 Includes Brian Solis
Solis is listed first among the seven movers and shakers in the Mobile App Development Industry in Soft Suaveâs list entitled, âTop 7 Mobile App Development Industry Influencers to Follow in 2019.â The piece says, âThese influencers will inspire you and educate you with their industry expertise.â The paragraph on Solis reads: âBrian Solis is a principal analyst, a keynote speaker and best-selling author. He studies disruptive technologies and their impact on business and society to help executives gain more…
SAS Marketing Insights Editor Interviews Brian Solis about AI Marketing
SAS Marketing Insights Editor Jeff Alford interviews Solis in a piece called âAI Marketing: What does the future hold? Its subtitle captures the subjectâs view that âartificial intelligence will bring personalized experiences to life.â Alford says of Solis: âHe is widely viewed as a futurist and business strategist who has helped companies create new media strategies and frameworks.â Some key excerpts from Solis: âAI marketing is the next big thing. It will shift brands away from marketing automation toward personalized…
Adweek Features Brian Solisâ Latest Research on Digital Experience Innovation
In an article for Adweek called â7 Strategies to Drive Business Growth Through Digital Experience Innovation,â Solis offers various pieces of advice gleaned from his interviews with leading CMOs. He interviewed marketing heads at top brands such as NestlĂ© Waters, Home Away, Dominoâs and Marriott International to learn how they were approaching innovation and how that might affect the role of brand and marketing. He writes, âI learned that, across the board, in addition to adopting new technologies and hiring…
#1 Global Fintech Podcast Breaking Banks Hosts Brian Solis
Solis was interviewed on Finovate Podcastsâ âBreaking Banksâ by guest host Brett King and co-host Dara Tarkowski about the concept and inception of his book âLifescale,â which Solis called his eighth book overall but first âpersonalâ book. He explains that after years of advising tech startups and shape the direction of that industry, he realized he was not immune to the powers of distraction or the addictive nature of âpersuasive designâ in the apps and services we use every day….
Video Of Brian Solisâ 2019 SXSW Speech Featured on a SXSW Piece on âHow To Be The Best Youâ
The YouTube video of Brian Solisâ speech at 2019 SXSW appears in a compilation article on the SXSW website by Nicole Cappabianca called âHow To Be The Best You with Esther Perel, Brian Solis, Marie Kondo & More.â The write urges people to âwatch through the videos below and learn how to level up and get inspired to become the best version of yourself. . . Whether itâs designing your life to âspark joyâ, harnessing the power of telling personal…
Brian Solisâ Four Moments of Consumer Truth Is Referenced By Namibia Economist
Solis is referenced in two unique ways in a Namibia Economist article by Natasja Beyleveld called âMirror Mirror on the wall, if I ride a skateboard will I fall? The Ultimate Moment of Truth.â The author starts the piece provocatively by saying âArchitecting experience begins with empathy (Brian Solis), so stop focusing on the funnel. Or stop funneling what you want down the customerâs throat?â Later she references Solis speaking âabout designing for the four moments of truth, and every…
Brian Solis Interviewed About Generation C by CEO and Co-Founder of GrowBiz Media
Solis is interviewed by Rieva Lesonsky, CEO and Co-Founder of GrowBiz Media, in an article posted on Bank of Americaâs Small Business Community site called âGeneration C: Understanding how to speak to the Connected Customer.â The author starts by mentioning that Solis first introduced businesses to the âConnected Customerâ in 2012, but many small businesses havenât yet embraced Gen C. Solis says that Gen C âis not limited to one group of demographic. Demographic marketing is based on age, income,…
