In an article for Adweek called ā7 Strategies to Drive Business Growth Through Digital Experience Innovation,ā Solis offers various pieces of advice gleaned from his interviews with leading CMOs. He interviewed marketing heads at top brands such as NestlĆ© Waters, Home Away, Dominoās and Marriott International to learn how they were approaching innovation and how that might affect the role of brand and marketing. He writes, āI learned that, across the board, in addition to adopting new technologies and hiring…
#1 Global Fintech Podcast Breaking Banks Hosts Brian Solis
Solis was interviewed on Finovate Podcastsā āBreaking Banksā by guest host Brett King and co-host Dara Tarkowski about the concept and inception of his book āLifescale,ā which Solis called his eighth book overall but first āpersonalā book. He explains that after years of advising tech startups and shape the direction of that industry, he realized he was not immune to the powers of distraction or the addictive nature of āpersuasive designā in the apps and services we use every day….
Video Of Brian Solisā 2019 SXSW Speech Featured on a SXSW Piece on āHow To Be The Best Youā
The YouTube video of Brian Solisā speech at 2019 SXSW appears in a compilation article on the SXSW website by Nicole Cappabianca called āHow To Be The Best You with Esther Perel, Brian Solis, Marie Kondo & More.ā The write urges people to āwatch through the videos below and learn how to level up and get inspired to become the best version of yourself. . . Whether itās designing your life to āspark joyā, harnessing the power of telling personal…
Brian Solisā Four Moments of Consumer Truth Is Referenced By Namibia Economist
Solis is referenced in two unique ways in a Namibia Economist article by Natasja Beyleveld called āMirror Mirror on the wall, if I ride a skateboard will I fall? The Ultimate Moment of Truth.ā The author starts the piece provocatively by saying āArchitecting experience begins with empathy (Brian Solis), so stop focusing on the funnel. Or stop funneling what you want down the customerās throat?ā Later she references Solis speaking āabout designing for the four moments of truth, and every…
Brian Solis Interviewed About Generation C by CEO and Co-Founder of GrowBiz Media
Solis is interviewed by Rieva Lesonsky, CEO and Co-Founder of GrowBiz Media, in an article posted on Bank of Americaās Small Business Community site called āGeneration C: Understanding how to speak to the Connected Customer.ā The author starts by mentioning that Solis first introduced businesses to the āConnected Customerā in 2012, but many small businesses havenāt yet embraced Gen C. Solis says that Gen C āis not limited to one group of demographic. Demographic marketing is based on age, income,…
Brian Solisā Four-Point āMoments of Truthā Concept And Fresh Consumer Insights Showcased In a MyCustomer Article
Solis is the sole subject of an article by MyCustomer Editor Chris Ward titled āBrian Solis: How To Identify Your Moments of Truth.ā The subtitle reads: āCustomer experience guru and Lifescale author Brian Solis shares the moments of truth that businesses should focus on to improve customer experiences and drive advocacy.ā The article starts with a reference to Solisā book Whatās the Future of Business?. In that volume, he highlighted the four moments of truth that can help businesses improve…
Brian Solis Addresses Social Engineeringās Impact on Biology and our Norms and Values
Brian Solis addresses our culture of ālikes,ā āsocial media pills,ā our āfake livesā on social media and our need to reset our relationship with technology in a blog post article on Singular Universityās site called āSelfie-Aspiration: Social Engineering Is Changing our Biology and our Norms and Values.ā Solis writes, āOur attention was hacked and monetized without thoughtful regard to the psychological, emotional, and physical impacts on our health and wellness. This isnāt sustainable. But itās also the new normal. We…
Brian Solis Research Referenced In FUTUREiOT Article On Securing a Converged IoT-IloT Future
Solis, Altimeter and key statistics are quoted upfront in an article by Allan Tan on Futuriot titled āSecuring a converged IoT-IIoT future.ā The Altimeter report, 2018-2019 State of Digital Transformation, reveals that business growth remains the primary driver of digital transformation initiatives. But while market pressures like business opportunities (51%) and increased competitive pressure (41%) are high on the agenda of the C-suite, high-profile data breaches and new regulatory standards like GDPR are also providing impetus to transform (38%). Solis…
Brian Solis Interview With Hyundai CMO Dean Evans Quoted in Clickz Article
Quotes from an interview Solis did with Hyundai CMO Dean Evans are featured in a Clickz article by Jacqueline Dooley titled āHow customer behavior is helping Hyundai change the buying experience.ā Last August, Brian Solis, Principal Analyst at Altimeter, spoke with Dean Evans, the CMO of Hyundai Motor America to discuss how rapidly evolving customer behavior has motivated Hyundai to change their approach to selling cars. The interview with Evans was conducted for a study titled, Digital Experience Innovators: How…
Brian Solis and An Altimeter Report Referenced In a Futureiot Article On Securing a Converged IoT-IloT Future
Solis, Altimeter and key statistics are quoted upfront in an article by Allan Tan on Futuriot titled āSecuring a converged IoT-IIoT future.ā The Altimeter report, 2018-2019 State of Digital Transformation, reveals that business growth remains the primary driver of digital transformation initiatives. But while market pressures like business opportunities (51%) and increased competitive pressure (41%) are high on the agenda of the C-suite, high-profile data breaches and new regulatory standards like GDPR are also providing impetus to transform (38%). Solis…
