“Pegasystems at PegaWorld showed their evolution toward the customer-facing emotional and behavioral by bringing uber-thought leader Brian Solis to keynote on the connected customer and customer experience. This signified a real evolution in Pega’s thinking yet, if you looked at their case studies and listened to the messaging, it was clear that they hadn’t forgotten their roots in BPM.” – Paul Greenberg, ZDNet In a keynote at PegaWorld 2019, Solis – billed on their site as a “leading digital anthropologist,…
Lifescaling Your Brand: Brian Solis Offers 4 Solutions on CMO
Sharing important research that helped him write his new book Lifescale: How to Live a More Creative, Productive and Happy Life, Brian Solis offers “4 Ways to ‘Lifescale’ Your Brand” in an insightful piece on the CMO platform. The piece is centered around ways to deliver value from the point of view of the customer’s experience. He found a few places to start in order to rise above the noise and make a positive impression on distracted customers. #1 is…
Brian Solis Chosen as A Top 10 Digital Marketing Influencer By TrackMyHashtag
Solis made TrackMyHashtag’s list of Top 10 Influencers in a piece by Adwit Mishra titled “Top 10 Influencers Profiles (Digital Marketing). His listing includes links to his Twitter, Facebook, LinkedIn and his website www.briansolis.com. He is described in the “Introduction” section as “an independent digital analyst, a keynote speaker, advisor, thinker and best-selling author. He studies enterprise and consumer technologies to understand its impact on businesses, markets and society.” Read the entire article here: https://www.trackmyhashtag.com/blog/top-10-influencers-profiles-digital-marketing-week-006/
Meltwater Quotes Brian Solis in Article About User/Consumer Behavior
In an article by Wesley Matthew on the Meltwater site called “Tackling Trends in User Behaviour: What’s Hot and How to Stay on Top of It All,” the writer quote “the famous words” of Solis to support his thesis exploring the changing behaviors of consumers in an ever-shifting digital landscape. Solis’ quote is short but to the point, and, in Matthew’s estimation, ring true for various touchpoints: “Social media is about sociology and psychology more than technology.” Matthew uses the…
Brian Solis Shares 5 Laws of Resilient Innovation via Singularity U
Reflective of its title “5 Laws of Resilient Innovation,” an article posted on the Singularity University site, Brian Solis shares his observation of trends and best practices that help businesses explore ways forward. Solis starts the piece talking about his concept of Digital Darwinism and why in this current world, companies need to adapt…or die. “Right now,” he writes, “there are new breeds of investors, startups, competitors, and operating models with the sole purpose of exploiting vulnerabilities. In themselves, this…
Brian Solis Served as Keynote Speaker at the 2019 Texas Municipal League Conference
In a press release centered on design build construction firm Ramtech Building Systems of Mansfield, Texas, Solis is mentioned as the keynote speaker of the 2019 Texas Municipal League annual conference and exhibition at the Henry B. Gonzalez Convention Center on October 9-11 in San Antonio, Texas. The annual conference drew more than 3,000 appointed and elected government leaders that represent over 300 Texas cities. The conference began October 9 with Solis’ keynote address on “Escaping from Distractions to Live…
Niche Publishing Network Spotlights Brian Solis’ Lifescale As a Top Read
Solis is high on the reading list of Lyndsie Clark of Niche Publishing Network, who links to articles on three books in her piece “What we’re reading: creating evergreen content, using Google Analytics, and boosting editorial creativity.” After sharing the link to the Inc.com piece on Lifescale (How digital distraction is killing creativity and what to do about It), Clark summarizes: “This article discusses how being constantly plugged in to digital sources can zap productivity and creativity, and offers solutions…
IEEE Industry Executives Event Features Keynote Speaker Brian Solis
IEEE is convening an exclusive industry executives event, bringing together technology and industry leaders to discuss technological challenges the world is facing. IEEE, the world’s largest technical professional organization, is bringing together some of the world’s foremost leaders in the tech world for an intimate networking dinner, to discuss some of the pressing technological challenges the world is facing. Brian is so excited to share his ideas and research with the prestigious IEEE leadership community.
Forbes Article on Influencer Marketing Fraud Mentions Brian Solis
Solis is mentioned in an article by contributor Mat Zucker (of the CMO Network) titled “Influencer Marketing Fraud – Heroes Among Us.” The writer begins his piece by mentioning that the spotlight on influencer marketing has become glaring this year. He writes: “With more companies investing money and technology into what they see as an effective yet emerging practice for brands to engage customers, what’s also more prominent are hard questions about measurement, the absence of standards—and fraud.” Zucker writes…
Singularity University Invites Brian Solis to Share His Thoughts on Why We Need to Celebrate Ideas, Ideation and Innovation
In an article by Solis on the Singularity University site called “Ideas are Denied by the Dozen: Why We Need To Celebrate Ideas, Ideation and Innovation to Succeed,” he discusses the unfortunate mindset of incrementalism that gets in the way of truly moving forward towards using new business models. He starts with a scenario that begins, “I tried to be innovative, but I got stuck in meetings all day. I tried to think creatively, but I had to catch up…
