Brian Solis, award-winning author and principal at Altimeter Group, unveiled the fourth edition of his Conversation Prism, an ever-evolving infographic that captures the state of social media, organized by how important social networks are used by professional and everyday consumers. Viewed and downloaded millions of times over, the Conversation Prism in its various stages captures a snapshot of important moments in the history and evolution of Social Media. It’s the only research-driven map to explore the evolution of the social…
The 2013-2014 Social Media Landscape [Infographic]
After almost two-and-half years, it is with great pleasure that I officially unveil the fourth edition of The Conversation Prism. Viewed and downloaded millions of times over, The Conversation Prism in its various stages has captures snapshot of important moments in the history and evolution of Social Media. For those unfamiliar with The Conversation Prism, it is an evolving infographic that captures the state of social media, organized by how important social networks are used by professional and everyday…
sas Runs Five-part Series Based on Brian Solis’ Vision of the Future [of Business]
The crowd before newly-elected Pope Francis in 2013. Photo credit: Associated Press / Michael Sohn Brian Solis of the Altimeter Group envisions a future brimming with potential, and a key part of his vision of the future are connected customers. These people are connected thanks to amazing technologies that enable the shared experience to take center stage, and for which new measures of success highlight many big opportunities. The connected customer is the focus of this post, the second in a five-part series that I’ve devised…
HuffPo Covers Facebook’s New Reader with Commentary from Brian Solis
The world’s largest social network is developing a mobile product codenamed “Reader” that will highlight and showcase news from Facebook users and media organizations. Timothy Stenovec asked Brian Solis for his thoughts. Following is an excerpt from the article… With its new feature, Facebook could be setting its sights on Twitter’s position as the place to turn for breaking news, Brian Solis, author of What’s the Future of Business and a principal analyst at Altimeter Group, told HuffPost. “Facebook is…
ABC News and Brian Solis Examine What Instagram Video Means for News Coverage
David Paul Morris/Bloomberg/Getty Images Sally Zhang of ABC News sought Solis’ views on Instagram Video and its role in news coverage Brian Solis, principal analyst at Altimeter Group, says Instagram Video’s Cinema feature in particular, which stabilizes shaky video, will lead the way for that. “With video, it takes more than filters,” Solis told ABC News. “It takes realizing that to make everyday people look like incredible videographers or cinematographers, they needed something to solve video’s biggest barrier to watchability…
Instagram Adds Video, CNET and Solis Talk About Why
Instagram co-founder Kevin Systrom shows off his application’s newest feature: video. (Credit: James Martin/CNET) Instagram has video — 15-second, filtered, camera-stabilized miniature movies, to be exact. But more importantly, with the release, video will finally get its moment in the spotlight. Jennifer Van Grove and Brian Solis are back together once again to examine how this is good for social video, Instagram and Facebook overall. Following is an excerpt… “Instagram mastered the art of capturing something important and making it…
Los Angeles Times Compares Facebook’s Instagram Video to Twitter’s Vine with Brian Solis
When Facebook announced that Instagram would add video, Jessica Guynn of The Los Angeles Times asked Brian Solis and the differences and how users would react. Following is a snapshot of Solis’ view on the subject… Altimeter Group analyst Brian Solis says Instagram may have a shot at doing for video what its arch-rival has only begun to do: put the new art of short-form video in the hands of millions of people the world over. Short-form video is taking…
Experiences Matter to Your Bottom Line
SAS invited Brian Solis to speak at New York’s Integrated Marketing Week to expound on his notion of “shareable” customer experiences and how they’re key to future business success. To Solis, the future of business has always been about creating value – for shareholders and for all stakeholders in the enterprise. What’s changing is how value is defined, derived and demonstrated in the context of today’s new generation of consumerism. While technological advances are making customer-centricity imperative for the enterprise,…
San Jose Mercury News Seeks Commentary on Yahoo’s Tumblr Acquisition from Brian Solis
Brandon Bailey of The San Jose Mercury News covered the Tumblr Yahoo! deal and reached out to Brian Solis for his thoughts. Following is an excerpt… Many adults already use multiple services for different purposes, such as Facebook for friends, Twitter to follow celebrities and LinkedIn for professional contacts, said Brian Solis, principal analyst at Altimeter Group. But when there are so many alternatives, he added, “Facebook is going to have to compete every day for our attention.” “We will…
Los Angeles Times and Brian Solis Analyze Yahoo’s $1 Billion Acquisition of Tumblr
Jessica Guynn of the Los Angeles Times covered Yahoo’s acquisition of Tumblr and reached out to Brian Solis for his thoughts. “Certainly Yahoo has a track record of taking cool and making it uncool,” said Altimeter Group analyst Brian Solis. “Marissa Mayer is trying to bring Yahoo’s brand appeal to a different type of audience. Yahoo sees this as a path to future relevance.”
