“People buy from other people – not from companies – so solving for humans is every smart companyās primary goal.” – Dharmesh Shah, Hubspot “If you take care of your existing customers, they will take care of your new customers.” – Jason Fried, Basecamp “Advocacy is one of the most influential, yet underestimated forms of engagement available to brands today.” – Brian Solis, digital analyst, anthropologist, author Visualized by @briangladstein #wtf
2014: The future of content marketing
Technorati recently caught up with Brian Solis in San Francisco to discuss the future of content marketing. “Brian says that in the marketing world, people are continuing to measure value by impressions, whereas he believes itās time to start measuring expressions. Successful marketing in 2014 doesnāt mean getting eyeballs on your brand, it means getting people to meaningful engage and interact with it.” Please take a moment to watch the interview or visit Technorati to read the entire article.
The End of Business as Usual Tops BookVibe’s Weekly Trending Book List
The End of Business as Usual by Brian Solis topped BookVibe’s Weekly Trending Books. The list measures the fastest rising books on Twitter by genre. The End of Business As Usual examines each layer of the complex consumer revolution that is changing the future of business, media, and culture. As consumers further connect with one another, a vast and efficient information network takes shape and begins to steer experiences, decisions, and markets. It is nothing short of disruptive. This book…
What’s the Future in the Top 20 of “What Corporate America is Reading”
800-CEO-READ, a leading direct supplier of book-based resources compiles a monthly list of best-selling business books based on purchases by its corporate customers nationwide. On the list for one year straight, Brian Solis’ What’s the Future of Business: Changing the Way Businesses Create Experiences, continues to stand the test of time…in a real-time world. Here are the best sellers for February 2014…. What Corporate America is Reading: Top 20 1. “Scaling Up Excellence: Getting to More Without Settling for Less”…
Whatās the Future of Business? An Interview with Brian Solis
Murray Newlands (@murraynewlands), Deputy Editor of Search Engine Journal (SEJ), caught up with Brian Solis in San Francisco to talk about what the future holds for businesses and why it is so difficult for executives to do something about it. Despite all of the wonders of technology and the loads of cash that brands are sinking into it, there seems to be a disconnect between the advertisersā practices and consumersā online purchase behavior. This is a growing problem in todayās…
The 100 Most-Wanted Speakers at Tech Conferences
Bizzabo, a leading networking platform for event organizers and attendees, released its list of the 100 Most Wanted Speakers at Tech Conferences. The Bizzabo team searched its database of more than 3,000 conferences, compared the company’s speaker popularity metrics with social media insights and search engine results (number of followers, number of appearances in search results), and also asked event organizers for their “dream team” of speakers. The list includes some of the industry’s most renown leaders including Apple’s Tim…
Meet Brian Solis at SXSW 2014
SXSW Interactive 2014 takes place in Austin from March 7-11. Brian will be in town and hopes to meet with you at one of the following locations or events…. Thursday, March 6th 8:30 – ?: Annual Calm Before the Storm Party, Gingerman Friday, March 7th ALL DAY: Techset/Paypal Social Media Lounge, Austin Convention Center, 4th Floor – Rooms 19 A & B (NOTE: Happy Hour is at 4:30) A great place to connect with other digital influencers throughout the show….
This is the End of Business as Usual
Bryan Elliott wrote a provocative post on the future of business at Huffington Post that features points from Brian’s book, The End of Business as Usual to make the case. Excerpt… We can probably all agree that things are changing fast but there are certain signs that signal, as author Brian Solis has written, that 2014 is The End of Business as Usual. What are these signs? They are all around us from the collapse of big box retailers like…
4 Steps To An Unbelievable Client Experience
by Jeff Bennett 360 presented a webinar hosted by author/analyst Brian Solis and myself which featured content from Brianās latest book #WTF?Ā Whatās The Future Of Business?Ā Brian has done mountains of research around the great sea changes taking place in the modern business landscape and makes a really compelling argument for businesses to focus more on customer experience.Ā In fact, during the presentation, I was struck in particular by the great utility of his 6 Qualities That Define Engagement…
USAToday: Shh! Whisper adds celebrity gossip to confessions
Whisper co-founder Michael Heyward and editor in chief Neetzan Zimmerman at the company basketball court.(Photo11: Jefferson Graham) USAToday’s Jefferson Graham asked Brian Solis for his thoughts on Whisper’s evolution from anonymous social network to…? “Whisper has morphed from an anonymous network into a hybrid gossip, confessional, and allegation media network,” says Brian Solis, an analyst with the Altimeter Group. Read the full article over at USAToday.
