Mark Zuckerberg, chief executive officer of Facebook Inc., in San Francisco. Mark Milian of Bloomberg Businessweek took on Facebook’s attempts to compete against or outdo Snapchat. The article included thoughts by Brian Solis. The allure of Snapchat is hard to ignore. Following is an excerpt of Milian’s blunt take… Mark Zuckerberg’s Snapchat envy shows no signs of abating. Facebook’s various photo-messaging apps and add-ons haven’t managed to replicate Snapchat’s popularity for any extended period of time, according to data from…
Can cartoons teach you about business? These just might
Brian Solis and Hugh MacLeod are long time friends. When Brian was writing What’s the Future of Business? Changing the way businesses create experiences, he set out to design the book as an experience unto itself. Part of that work was shape, design, layout and a whole slew of other UX strategies to make a print book matter in a digital world. Brian said that in the end, he successfully created an “analog app” by rethinking the navigation of a…
16 And Famous How Nash Grier Became The Most Popular Kid In The World
Among disruptive technologies, Brian Solis also studies popular culture online. Bianca Bosker of the Huffington Post investigated the rise of Nash Grier and how he used Vine to become the “most popular kid in the world.” On staying popular, here’s what Brian had to say… “There’s always someone coming, always someone funnier, cuter, more engaging, which is why [social media] stars today are seeking out professional managers and agents,” said Brian Solis, a digital analyst and anthropologist with the Altimeter…
Facebook’s Messenger Push: Steve Jobs-esque?
Gabrielle Karol writing for Fox Business focused on Facebook’s bold move to push its messenger app out of the native Facebook environment. It’s a move she wanted to investigate further. As part of her research, Gabrielle contacted Brian Solis to discuss the news. Here’s an excerpt… Over the next few days, Facebook (FB) will stop allowing mobile messaging on its main apps. The social-networking giant is separating messaging capabilities from its main iPhone and Android apps, directing users to its…
InformationWeek: Facebook, Twitter Push E-Commerce, Like It Or Not
Writing for InformationWeek, Kristin Burnham took a broader look at new social commerce plays by Facebook and Twitter. Kristin sought the input of industry experts with Brian Solis being one of them. Following is an excerpt of Brian’s commentary… Facebook’s and Twitter’s moves into e-commerce now reflect an overall maturity of the social networking space, said Brian Solis, principal analyst at Altimeter Group. “Both companies have had priorities other than commerce, such as building their networks, making them indispensable, and…
CNN: Facebook says if you Like it, buy it
CNN’s Sara Ashley O’Brien covered the news around Facebook’s “Buy” button tests. She explored how small businesses should approach the new capability and whether or not it was going to help or hurt business. Sara reached out to Brian Solis for his thoughts… “This represents a tremendous opportunity for savvy small businesses to generate sales in real time,” said Brian Solis, principal analyst at Altimeter Group. “This is an opportunity for innovation.” “This could be so incredibly successful if businesses…
Apple Gets Serious About Social, Adds Familiar Functions to iMessage
Apple’s most popular app will be getting its biggest overhaul to date when the company releases iOS 8 in the fall. CIO’s Matt Kapko took a look at all of the new features Apple’s including in the next rev. Brian Solis was asked to comment on whether or not Apple was getting social and why. Matt wrote that if imitation is the sincerest form of flattery, Apple has been flattering competitors for years. The company has famously copied, redesigned and…
Uber Tussles With Lyft Wooing Drivers With $1,000 Bonuses
Bloomberg’s Serena Saitto continues to follow the story of how Uber and Lyft not only compete for the right to compete but also how they each significantly develop their respective markets. Once again, Saitto sought perspective from Digital Analyst Brian Solis. At the heart of growth of course are customers who drive demand. At the same time, supply has to scale as well. This adds an additional dimension of competition in that Uber, Lyft and the like must now also…
Live Your Brand the Way Your Customers Do, Says Brian Solis
PRNews recently interviewed Brian Solis to discuss WTF and his upcoming keynote at the 20/20 Summit in SF… San Francisco is the urban epicenter of the ongoing digital revolution, with its proximity to Silicon Valley, bottomless start-up venture capital and polarizing corporate transportation services. So it’s the ideal spot for PR News’ Social Media 20/20 Summit on Aug. 12, where PR and marketing pros will gather to arm themselves, each other and their brands for the battles ahead over visibility,…
Relationships Matter: What We Can Learn From the Top 25 Most Socially Engaged Companies on LinkedIn [INFOGRAPHIC]
LinkedIn and Brian Solis of Altimeter Group studied how corporate social media affects customer and employee engagement. The result of their work was published in an infographic. Here’s an excerpt of LinkedIn’s formal announcement… The more you invest in terms of genuine listening, sharing and engagement, the more likely it is that your relationships will thrive. This has always been true for personal relationships, and more so than ever, for the relationships businesses have with their customers, and particularly with…
