by Macala Wright, PSFK Digital Futurist Brian Solis reveals how brands can navigate the consumer experience economy In 2013, Internet of Things expert and noted author, Brian Solis, released his book, What’s the Future of Business? In it, Solis wrote that the future of business comes down to relevance and the ability to understand how technology affects consumers’ decision-making processes. In my 2013 PSFK interview, Solis shared that consumers not only expect great brand experiences, but that they also believe…
Réinventer l’expérience du client connecté : la vision de Brian Solis, gourou de l’engagement client
Le numĂ©rique bouleverse le parcours du consommateur. Les entreprises doivent adapter l’expĂ©rience client afin que chaque interaction soit la plus efficace possible. Brian Solis, gourou de l’engagement client, livre la checklist des bonnes pratiques Ă appliquer. Qui dit transformation numĂ©rique, dit transformation de l’expĂ©rience et du parcours client. Cela va nettement plus loin que de gĂ©rer de nouveaux points de contact. C’est ce que montre cette Ă©tude rĂ©alisĂ©e par Brian Solis, analyste principal de la sociĂ©tĂ© d’études Altimeter pour le…
USATODAY: Anonymity working for Whisper app
by Jefferson Graham, USATODAY Despite the huge outcry over anonymous comments on websites like Reddit and Yik Yak, Whisper has found a way to make anonymity work. Instead of name calling, bullying, harassment, racist taunts and homophobic slander that has characterized some online comments without names attached, Whisper’s brand is a nice anonymity. “What differentiates us from other platforms is that we only allow you to use anonymity as a shield and not as a sword,” says Michael Heyward, the…
AlleyWatch: Entrepreneurs Need To Be Experts On Social Change
By Martin Zwilling, AlleyWatch Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt just as completely to the changes in the buying and social behavior of consumers. High-technology product startups, without customers, don’t make a business. Today’s customer buying dynamics are all about “user experience,” according to Brian Solis, in his recent book “What’s the Future of Business?.” This thought leader…
UX Matters: The Future of Business Web Site UX
by Ohad Rozen, UX Matters User Experience as Competitive Advantage Though it’s taken quite a bit longer than many frustrated UX designers thought it would, the business world is finally waking up to a fundamental fact: when it comes to B2B or B2C Web site design and development, a great user experience is not—and has never been—optional or merely nice to have. Rather, it is essential to a successful customer journey and as vital to organizational success and growth as…
CNET: Yahoo is trying to become one of the smartphone cool kids
by Richard Nieva, CNET (Excerpt) When Marissa Mayer became CEO of Yahoo three years ago, the former Google executive staked her reputation on one thing: bringing Yahoo, an ailing pioneer of the early Internet, into the smartphone age. To that end, Mayer made one of her biggest moves just over a week ago, unveiling a mobile app called Livetext, a video-chatting service aimed at teens. It’s only the second brand-new mobile app the company has introduced during her tenure. If…
Internet Retailer: A look at Yahoo’s native ads push
by Zak Stambor, Internet Retailer The Internet pioneer’s acquisition of Polyvore is the latest in a series of moves aimed at helping marketers reach millennials. Yahoo Inc. CEO Marissa Mayer is betting she can turn around the Internet pioneer’s fortunes by figuring out how to help marketers reach millennials. The task isn’t easy, particularly given the company’s dwindling financial results; Yahoo posted a $132.1 million loss in the first half of the year, which compares to a $68.6 million gain…
Sidecar Puts Passengers Aside, Pivots To A Mostly-Deliveries Company
Via Ellen Huet, Forbes Excerpt: The U.S. ride-hailing market may have room for two players, but apparently not for three. Sidecar, an on-demand car service that trailed far behind Uber and Lyft despite often being the first to build new and creative features, is morphing into mainly a delivery service for other businesses, the company told FORBES. The move suggests that the industry’s established players — Uber and Lyft — have pulled so far ahead that it’s become nearly impossible…
[New eBook] Attention is Currency, Featuring Brian Solis and Hugh MacLeod
By Jason Miller, LinkedIn We tend to assume that because consumers are consumers, they will naturally consume everything we produce. So it becomes easy to think of our work as just “content.” And to think of “marketing” as the publishing and promotion of said content. In an era when the flow of content is accelerating while the adult attention span is declining, we need to move beyond these assumptions – we need to focus on the human aspects of engagement….
Brian Solis on how to tell better brand stories without brand journalism
An incredible write up of Brian’s presentation at LinkedIn by Derek Handova at B2B News Network. Wow. Terms like content marketing and more recently “brand journalism” have captured the attention of B2B marketers for some time. However, many people talk about brand journalism but nobody’s doing it. At least nobody’s doing it very well. That could be the one of the takeaways  from last week’s Content Marketing Summit at LinkedIn, presented by Ragan Communications and PRSA. For the first time,…
