Studying the impact of innovation on business and society

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Uncertainty prompts tech efficiency

Uncertainty prompts tech efficiency

Gadget, the magazine of personal technology in South Africa, quoted Brian Solis as part of its coverage of Salesforce’s “State of Service” report. As inflation takes hold and rate hikes dominate headlines, customer service teams are focusing on technologies that promote productivity and efficiency. This is a key finding of the fifth edition of the State of Service report by Salesforce, a global leader in Customer Relations Management (CRM). The report shares insights from over 8,000 professionals across 36 counties…

The Awards Magazine Names Brian Solis as a Top 100 Global Thought Leader on Technology to Follow in 2022

The Awards Magazine Names Brian Solis as a Top 100 Global Thought Leader on Technology to Follow in 2022

Source: The Awards Magazine To be a successful leader you can use social media, such as Twitter, LinkedIn, Facebook, Instagram, and other popular social channels for numerous purposes. Here is the list of top 100 Global Thought Leaders and Influencers to follow on Social Media who have made great impact in many industries and society. Follow and work with these top 100 global thought leaders to make your business/ life better. Know more about them and follow their social profiles…

Conoce la tendencia Phygital (DiPhy), una nueva experiencia del retail

Conoce la tendencia Phygital (DiPhy), una nueva experiencia del retail

Source: PerĂș Retail La experiencia de compra que hoy en dĂ­a les ofrece a los consumidores ya no es netamente fĂ­sica o digital, pues estos dos formatos ahora van de la mano. El contexto actual pandĂ©mico en el que se vive ha generado un cambio en el desenvolvimiento de los mercados y, ademĂĄs, ha producido que se establecieran nuevas tendencias en la comercializaciĂłn; como el Phygital, un nuevo modelo de negocio que caracteriza al sector retail, el cual une al…

From Phygital to DiPhy: The Importance of Experience in a Hybrid Future of Retail

From Phygital to DiPhy: The Importance of Experience in a Hybrid Future of Retail

Source: Lima Al dĂ­a Conoce la importancia de la experiencia Phygital en el retail, segĂșn Brian Solis Brian Solis, Experto en InnovaciĂłn Global de Salesforce, sostuvo una entrevista con PerĂș Retail en donde definiĂł la importancia de aplicar en los negocios una nueva experiencia Phygital, basada en la innovaciĂłn, para que los retailers empiecen a evolucionar y dejen atrĂĄs la idea de intentar modernizar una experiencia antigua. ÂżQuĂ© es la experiencia Phygital? El Phygital se refiere a la capacidad que…

Dreamforce 22: The Digital-First Novel Economy – Blurring the line between physical and digital experiences

Dreamforce 22: The Digital-First Novel Economy – Blurring the line between physical and digital experiences

Vonage’s Breanna Kuhl and Salesforce’s Brian Solis will share how to close the gaps in your customer experience for a digital-first Novel Economy at Dreamforce 22. The Digital-First Novel Economy: Blurring the line between physical and digital experiences We’re in a novel economy, a time without a playbook. Organizations and customers are accelerating digital transformations. With change comes new behaviors, expectations, and standards for engagement. In the last two years, approximately 90% of consumers have switched brands and plan to incorporate…

Brian Solis Keynotes Industrial Grade Innovation Conference Hosted by The Association of Union Constructors

Brian Solis Keynotes Industrial Grade Innovation Conference Hosted by The Association of Union Constructors

Brian Solis shared his vision for the future of business model innovation in the construction and maintenance industries. at the Industrial Grade Innovation conference and expo. Pictures from the event are on Flickr. The Association of Union Constructors (TAUC), a national trade association based in Arlington, VA and representing over 1,800 construction firms in the United States, is holding its fifth annual Industrial Grade Innovation (IGI) Conference and Expo at The Broadmoor Resort and Spa in beautiful Colorado Springs, CO…

Enterprise Times: 15 key statistics from Salesforce’s State of Connected Customer Report

Enterprise Times: 15 key statistics from Salesforce’s State of Connected Customer Report

via Roy Edwards, Enterprise Times Salesforce’s State of Connected Customer Report provides insights from 17,000 consumers and business buyers on the new customer engagement landscape. The Trust-based economy moves to the forefront 88% of customers believe trust becomes more important in times of change. Research from Edelman points to business as a “stabilising force,” while institutions like government and media are eyed with increasing suspicion. Given their inherent opt-in nature, transactions are at risk without a baseline of confidence that…

Corporate Leaders are Missing Important Digital Skills

Corporate Leaders are Missing Important Digital Skills

Writing for Learning Solutions, Pamela Hole explores the rising digital divide in the C-Suite. In fact, fewer than a third of digital leaders rate themselves as “effective in digital acumen” according to the DDI Global Leadership Forecast. This gap is bad for business. “The world’s most digitally mature companies lead all other companies in value creation. They also have proved much more resilient during the crisis,” research by the Boston Consulting Group found. Forbes underscores the need for leaders to become digitally savvy: “Executives…

Why Web 3.0 Will Rewrite the Business Playbook: An Interview withBrad Howarth, CMO Australia

Why Web 3.0 Will Rewrite the Business Playbook: An Interview withBrad Howarth, CMO Australia

Original article written by Brad Howarth, CMO What an extreme honor it was to visit Melbourne and Sydney after all this time. Following my presentation at the Salesforce Retail and Consumer Goods Industries Summit, I met with my new friend Brad Howarth of CMO Magazine. Over the course of one hour, we explored everything from the future of brands, the new role of marketing in 2030 organizations, and of course, the rising world of Web3 (Web 3.0), the next iteration…

Technology, Adaptation, and the Future of Employee Experience with Nathalie Nahai

Technology, Adaptation, and the Future of Employee Experience with Nathalie Nahai

My dear friend Nathalie Nahai invited me on her popular podcast, The Hive, to discuss her new book and the future of tech, resilience, and leadership. I’d like to share that conversation with you here. Today I speak with the inimitable Brian Solis, a world-renowned digital anthropologist and futurist. An award-winning author and global keynote speaker, Brian’s research, advisory and presentations humanise the relationship between disruptive innovation and its impact on institutions, markets and societies. He not only helps audiences…

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