By Erin Carson, TechRepublic The social media landscape is in a constant state of flux. It was last year, and 2016 will be no different. What remains the same is that businesses will have to rise to the challenge of figuring out how to get the best results from a channel that’s getting an increasing amount of attention and resources. Click through to read Erin’s five trends to watch in the coming year relating to business and social media. Excerpt…
diginomica: Want to be a digital success? Cannibalise your own business. Constantly.
by Derek du Preez, diginomica (excerpt) If you donât cannibalise your existing business, when your customerâs expectations change, you risk dying out. The key message coming out of the keynote session at NetSuiteâs Cloud Tour stop in London is that cannibalisation is key. The point was argued well by Brian Solis, Principal Analyst at Altimeter Group, who referred to the example of Blockbuster and Netflix. There is no reason that Blockbuster couldnât have started a streaming service, but it failed to recognise that…
Net Promoter Network: Meet Brian Solis
TOPIC: Customer Experience for the Win Ask 10 different executives what CX means and how to improve it, youâll get at least 15 different answers. Hear Brian make a compelling case that customer experience is the future of business. Learn why CX is bigger than any one department â and, importantly, what to do about it. Listen to the podcast here.
Brian Solis to Keynote iMedia Brand Summit
Brian Solis, Author of X: The Experience When Business Meets Design as Day 2 Keynote The Future of Brand is Experience Brands need to be experienced in order to thrive. Customers are too smart, connected, and empowered to fall for everyday marketing and gimmicks. They want experiences. They want engagement. They want value. It’s time to meet the new customer and explore how to design experiences that build produce results and build relationships. Bio Brian Solis is a principal analyst…
Inc.: 16 Top Marketing Blogs and Publications You Need to Be Following
By Travis Wright, Inc., Excerpt The marketing industry must constantly evolve alongside the audiences it attempts to reach. Cutting-edge is adequate, and everything else falls by the wayside. I’ve often said that the one main secret to my success is my possession of an unquenchable thirst for knowledge and curiosity. Without that, it’s hard to stay relevant in a space that changes so rapidly. That being said, where can marketers go to learn from influencers within the industry? 16. Brian Solis…
Seneca Globe: Twitter Pre-Down As Results Could Be Much Larger Than Predictable-Xerox Corporation
Via David Andrews, Seneca Globe, Excerpt Twitter, Inc. (NYSE:TWTR) [Detail Analytic Report] plunged over 3.7% during Tuesday before Twitter Inc. releases earnings on Wednesday, income could be much larger than predictable, based on the mobile ad growth trend that propelled Facebook Inc. (FB) and Google (GOOGL) to earnings beats. However, even if Twitter does surprise with big mobile-ad sales, most investors in beleaguered San Francisco-social media firm wonât care. The Street has been much more focused on Twitterâs user growth…
Hewlett Packard Enterprise: Customizing the customer experience
via Hewlett Packard Enterprise In this edition of HPE Business Insights Studio, John Jeremiah, head of the Software Digital Research Team at Hewlett Packard Enterprise, sits down with Brian Solis, digital marketing analyst and author of X: The Experience When Business Meets Design, and Theo Priestley, an independent technology evangelist. Customer experience can be a distinguishing factor between a one-time buyer and a lifelong brand advocate. In this episode we discuss user experience in the enterprise and how delivering an exceptional customer experience can…
COMINMAG.CH: BRIAN SOLIS Ă LIFT
Brian Solis Ă LIFT via COMINMAG.CH Lâagence Emakina a invitĂ© pour la seconde fois le cĂ©lĂšbre spĂ©cialiste en digital Brian Solis à lâoccasion de la confĂ©rence Lift qui se tient ces jours Ă GenĂšve. Que ce soit dans la discussion en petit comitĂ© organisĂ©e par lâagence ou sur la grande scĂšne, Brian Solis a mis en avant lâexpĂ©rience client. Le web 2.0 a profondĂ©ment changĂ© la relation entre le public et les marques. Sâil nâest plus besoin dâexpliquer lâutilitĂ© des plateformes collaboratives, un long chemin reste toutefois Ă faire car…
BizBash: How to Thank Speakers in Ways They’ll Really Appreciate
By Mitra Sorrels, BizBash (Excerpt) Guest speakers and experts are an important element of conferences, fund-raisers, and other events. Their reputation and name recognition can be big selling points in pre-event marketing, and their performance at the event can makeâor breakâthe attendeesâ experience. Itâs not uncommon for planners to give their presenters gifts or upgrades as a way to say thanks (beyond the contracted speaking fee, of course). But is that necessary? We asked several prominent speakers to share their preferred…
MarketWatch: Twitter revenue could go big, but Wall Street wonât care
via Therese Poletti, MarketWatch Excerpt… When Twitter Inc. reports earnings on Wednesday, revenue could be much larger than expected, based on the mobile ad growth trend that propelled Facebook Inc. and Google to earnings beats. But even if Twitter does surprise with big mobile-ad sales, most investors in the beleaguered San Francisco-social media company wonât care. Wall Street has been much more focused on Twitterâs user growth as the key barometer to its future, not revenue growth. For the last…
