Via David Andrews, Seneca Globe, Excerpt Twitter, Inc. (NYSE:TWTR) [Detail Analytic Report] plunged over 3.7% during Tuesday before Twitter Inc. releases earnings on Wednesday, income could be much larger than predictable, based on the mobile ad growth trend that propelled Facebook Inc. (FB) and Google (GOOGL) to earnings beats. However, even if Twitter does surprise with big mobile-ad sales, most investors in beleaguered San Francisco-social media firm wonât care. The Street has been much more focused on Twitterâs user growth…
Hewlett Packard Enterprise: Customizing the customer experience
via Hewlett Packard Enterprise In this edition of HPE Business Insights Studio, John Jeremiah, head of the Software Digital Research Team at Hewlett Packard Enterprise, sits down with Brian Solis, digital marketing analyst and author of X: The Experience When Business Meets Design, and Theo Priestley, an independent technology evangelist. Customer experience can be a distinguishing factor between a one-time buyer and a lifelong brand advocate. In this episode we discuss user experience in the enterprise and how delivering an exceptional customer experience can…
COMINMAG.CH: BRIAN SOLIS Ă LIFT
Brian Solis Ă LIFT via COMINMAG.CH Lâagence Emakina a invitĂ© pour la seconde fois le cĂ©lĂšbre spĂ©cialiste en digital Brian Solis à lâoccasion de la confĂ©rence Lift qui se tient ces jours Ă GenĂšve. Que ce soit dans la discussion en petit comitĂ© organisĂ©e par lâagence ou sur la grande scĂšne, Brian Solis a mis en avant lâexpĂ©rience client. Le web 2.0 a profondĂ©ment changĂ© la relation entre le public et les marques. Sâil nâest plus besoin dâexpliquer lâutilitĂ© des plateformes collaboratives, un long chemin reste toutefois Ă faire car…
BizBash: How to Thank Speakers in Ways They’ll Really Appreciate
By Mitra Sorrels, BizBash (Excerpt) Guest speakers and experts are an important element of conferences, fund-raisers, and other events. Their reputation and name recognition can be big selling points in pre-event marketing, and their performance at the event can makeâor breakâthe attendeesâ experience. Itâs not uncommon for planners to give their presenters gifts or upgrades as a way to say thanks (beyond the contracted speaking fee, of course). But is that necessary? We asked several prominent speakers to share their preferred…
MarketWatch: Twitter revenue could go big, but Wall Street wonât care
via Therese Poletti, MarketWatch Excerpt… When Twitter Inc. reports earnings on Wednesday, revenue could be much larger than expected, based on the mobile ad growth trend that propelled Facebook Inc. and Google to earnings beats. But even if Twitter does surprise with big mobile-ad sales, most investors in the beleaguered San Francisco-social media company wonât care. Wall Street has been much more focused on Twitterâs user growth as the key barometer to its future, not revenue growth. For the last…
10 of the Best CX Resources Online
Posted by Matan Magril, LivePerson Today weâre all about the customer experience â aka, CX. We want to buy from brands we believe in. Whether itâs online or in person, we want a meaningful brand promise and connection. We want the experience to match our ideal perception of the brand to vindicate a purchase and extend brand loyalty. As professionals charged with delivering on brand promise and experience, we feel more pressure than ever to meet and exceed consumer expectations….
Prezly: Guide to Influencer Marketing Featuring Brian Solis
by Prezly The phrase Influencer Marketing is cropping up more often than ever. The concept of creating relationships with those who have the ability, authority or platform to influence a certain audience has evolved wildly over the last ten years. When scouring the web we saw plenty of experts and information out there, but nobody had joined the dots. It was like seeing all the ingredients to bake an incredible cake but nobody had put it in the oven….
t3n: Die gröĂten Online-Marketing-Trends 2016
via t3n Was sind die Online-Marketing-Trends 2016? Diese Fragen haben wir 15 Experten gestellt, darunter Mitch Joel, Meike Leopold und Marcus Tandler. Ihre Antworten fasst dieser Artikel zusammen. âStrategy first, Trends laterâ war das Schlusswort der Online-Marketing-Trends 2015. Auch 2016 betonten diesen Punkt einige der von uns befragten Experten mit Hinweis auf die Basics guten Marketings: die Strategie. Brian Solis fordert Blick aufs groĂe Ganze, die âCustomer Journeyâ Diese Bedeutung der kanalĂŒbergreifenden Kommunikation leitet Brian Solis , Principal Analyst der Altimeter Group  und mehrfacher Buchautor , gleich…
Direct Marketing: The Brian Solis Experience
via Al Urbanski, Direct Marketing He may not be Jimi Hendrix , but his new book asks, “Are you experienced?” and your answer is likely to be, “No.” A beautiful, glossy, four-color coffee table book called X arrived for me in the mail. I thought it was meant for the senior editor of Maxim and got to me by mistake. But no, it was social media analyst Brian Solis’s new book, subtitled âThe experience when business meets design.â Solis’s colorful format belies a grave undercurrent in…
NY Times: Marketing in the Moments, to Reach Customers Online
via NY Times, Rob Hof Excerpt MOMENTS are having a moment in advertising. Or at least a micromoment.As people flit from app to app online, they have little patience for any interruption, especially a banner ad or, heaven forbid, a 30-second commercial. Moments, whether they come during a 10-second Snapchat video or Twitterâs new collection of real-time news bites â called, fittingly enough, Moments â increasingly are all companies have to market against.Companies that buy and sell online advertising are…
