via Web.com As a small business owner, you have tough days – we all do. When you’re facing a challenge that seems insurmountable, are frustrated by a client, or feeling so exhausted you just want to nap for a week, read through these business quotes that inspired us in 2015. And here’s to a great 2016! Excerpt… Businesses are no longer the sole creator of their brand; it is co-created by consumers through shared experiences and defined by the results…
The Financial Brand: Top 10 Retail Banking Trends and Predictions for 2016
The Financial Brand featured Brian Solis’ predictions in its annual top 10 retail banking trends report for 2016.
Miss Universe host may have been mislead by poorly designed cue card
via One News Now, TV New Zealand Excerpt Miss Universe host Steve Harvey may have been set up to fail by a poorly designed cue card when he incorrectly announced Miss Colombia had won over Miss Philippines. However, US digital analyst Brian Solis tweeted he didn’t believe it was Harvey’s fault alone. “Design is often underestimated and underappreciated,” he wrote.
7 eBooks Every Digital Marketer Should Read
via Pam McBride, Leadsift, excerpt If you’re feeling overwhelmed by the fast-paced changes occurring in digital marketing, you’re not alone. But you don’t have to enroll in a two-year program or a certificate course just to keep your head above water. There are dozens of marketing experts who are eager to share their knowledge with you – for free. We’ve compiled a list of our seven favorite ebooks that everyone working in the digital marketing space should read. They range…
Brian Solis and Ted Cohen on the X Factor and the Future or Music
Ted Cohen interviewed Brian Solis at the SF Music Tech Summit about his new book X and what experiences mean to the future of artistry and the music business. Please listen below…
CNET: How Nest aims to own your smart home
via Richard Nieva, CNET Excerpt Alphabet, the mama-bird parent company of Google, is hoping 2016 is the year Nest leaves the, well, you know what. Nest, which makes thermostats, smoke detectors and security cameras that connect to the Web, has operated pretty much independently since Google bought the company in 2013. And that was before the company formerly known as Google pulled apart its various divisions to turn them into individual companies. “We’re going to see a [move] toward an…
Huff Post: 8 Experts Predict What Digital Marketing Will Look Like In 2016
via Rahul Varshneya, Huffington Post I spoke to 8 experts to get their prediction for effective growth channels in 2016. Here’s what they had to say: Brian Solis of X: The Experience When Business Meets Design. Experiences are more important than products now. In fact, experiences are products. They’ve also become a lively topic of consumer comment for all the world to hear. In order to be competitive, brands must get better not only at understanding and satisfying customers’ wants…
37 Thought-Provoking Tweets from Brian Solis’ Talk on Disruption
via Bryan Escobedo, Red Sky I had the fortune of joining more than 100 attendees for the latest ED Sessions speaker series featuring best-selling author and noted keynote speaker Brian Solis. Solis calls himself a digital anthropologist, which basically means he studies technology’s impact on business, society and culture. Not to get Orwellian, Bradburyian (or insert your favorite dystopian novel’s author here), but with all of us becoming increasingly glued to our mobile devices, do you wonder where all this technology is leading…
How YouTube Red Puts the Squeeze on Netflix
Via Daniel Holloway, The Wrap, Excerpt he Google-owned video platform on Wednesday unveiled YouTube Red, a venture into subscription video on demand. For $9.99, users will be able to browse videos on YouTube ad free. The centerpiece of the offering is a slate of original scripted and unscripted projects set to premiere in 2016 and available only to subscribers. The move puts YouTube, long the dominant ad-supported digital video platform, in the same space as Netflix, long the dominant ad-free…
69 Experts Share 2016 Marketing Predictions
Via Bryan Kramer Quite honestly, we’ll see more of the same patterns we’ve seen in previous predictions…new platforms, new ways to engage, new data sources and tools to improve accuracy, metrics, frequency and reach. My prediction is more of a clarion call for marketers to take a step back and learn more about the role marketing can play in shaping the customer experience in every moment of truth. There’s marketing as we know it (broadcasting, a lot of talking, shiny…
