3/30/16 by: Lorraine Carter   PersonaDesign (excerpt) An appealing brand story is bound to involve customersâ direct experiences with a product or service. These days, a business cannot write its story sitting around a boardroom table or in an isolated ivory tower. That one-way street is permanently closed; the path via co-creation and connectivity is todayâs route. âBrands are not necessarily what their companies say they are,â explains digital analyst, author, and futurist Brian Solis. Delivering the keynote address at a…
BizBash: What Googleâs Micro-Moments Research Means for Marketing
3/31/16  by Mitra Sorrells, BizBash (excerpt) Effective marketing, whether for conferences or cars, requires a keen understanding of consumer behavior. And arguably no one knows that better than Google. The search engine processes thousands of searches every second, more than 100 billion each month. And now, in the United States and many other countries, Google says more of those searches take place on mobile devices than on computers. âMost companies still underestimate mobileâs impact on the customer experience and continue to…
Brian Solis Joins Redpoint’s Ryan Sarver and TODAY’s Ashley Parrish at Collision Conference
Ryan Sarver, partner at Redpoint Venture, Ashley Parrish, executive producer, TODAY Digital, NBC News and Brian Solis, principal analyst at Altimeter Group, a Prophet company, will take center stage at Collision to discuss, “The Darwinian nature of on-demand businesses. The session takes place on April 27th at 9:50 a.m. Ashley Parrish, Executive Producer, TODAY Digital – NBC News Ashley Parrish is an award winning digital strategist, educator, and the Executive Producer for digital operations at NBC Newsâ TODAY show. Ryan Sarver,…
Experience: When Business Meets Design – Brian Solis at the Vision Critical Customer Intelligence Summit
Brian Solis believes that the experience people have and share is the future of branding, marketing, and customer engagement. In his presentation at Vision Critical’s Customer Intelligence Summit, Brian shows you how to become an experience architect who can re-imagine and rebuild a new customer journey to create meaningful and shareable experiences in every micro moment.
Speaker Testimonial: Midem, Palais des Festivals, Cannes
âWe had the pleasure to welcome Brian at Midem. He gave a really impactful talk on the convergence of artistry & experience and the changing dynamics the value of music, which totally matches with our annual theme of the conference⌠and Brian really rocked the stage!â – Benjamin Debusschere, Midem Conference Manager To book Brian, please visit his speaker page or contact him directly at thebriansoils at gmail dot com.
Digital Transformation: Brian Solis Keynotes Telia Executive Summit in Stockholm
“Now is the time to take the digital customer experience seriously – and to accept that digital customers have new needs and expectations.” – Brian Solis, Principal Analyst, Altimeter Group. Telia Executive Summit, Brian Solis Keynote
Brian Solis Shares New Thoughts on UX and Google’s Micro-Moments
MarketingLand 3 keys to architecting customer experiences that go beyond the desktop Is your business thinking like a mobile consumer? Columnist Brian Solis details the questions brands should be asking themselves in our mobile world. Click to read article CMO.com Now Hiring: Mobile Architects For Next-Generation Customer Experiences Mobile is changing the very foundation of how consumers communicate, connect, and discover online. In critical moments of truth, mobile users increasingly turn to their phones with intent and expect brands to…
Speaker Testimonial: The Ed Sessions
“Brian Solis took Idaho by storm with a message of “disrupt or be disrupted’. There are new rules to getting your message outârules that engage young people, in particular, differently. Brian lent his vast expertise to Idahoâs key creatives and helped them understand how to use the power of social media more effectively to mobilize grassroots efforts.â – Blossom Johnston, program officer, J.A. And Kathryn Albertson Family Foundation For a full story, please read the recap here. To book Brian,…
Speaker Testimonial: Telstra’s Australian Digital Summit
“Brian is at the forefront of the digital economy – we have worked together for over 5 years and he is the first person I turned to when I founded the Australian Digital Summit in 2012. Much more than a fly-in keynote, Brian has helped us bring some brilliant thought leaders to Australia and created incredible value for our events and inspiration for Telstra’s Digital transformation” – Monty Hamilton, Digital Operations Director at Telstra To book Brian, please visit his speaker…
Brian Solis Interviewed About Digital Transformation on the Modern Marketing Engine Podcast
Solis was interviewed on the Modern Marketing Engine Podcast by host Bernie Borges (on the Vengreso platform) in an episode titled, âDigital Transformation Takes an OPPOSITE approach.â Borges said, âBrianâs focus on digital transformation in his recent research on the 8 Success Factors of Digital Transformation inspired me to extend the invitation to him to share the key findings on our podcast.â Through Solisâs research, he and Jaimy Szymanski, Digital Experience Analyst at The Altimeter Group, uncovered a framework many…
