By Ken Yeung, VentureBeat (excerpt) In John Maeda’s second annual “Design in Tech” report, he moved from raising awareness about design in tech to focusing on larger, established firms that have either become complacent with their creative efforts or are looking for insights into what disruptors (read: startups) are doing better. He cites research from Gartner, the Temkin Group, Accenture, and others as evidence that executives and companies are looking for better ways to differentiate their products from competitors. “Experiences are more important than…
Lift16: The Wild Promises of the Digital Customer Experience
via Johann Recordon, Lift Held on Thursday, February 11, The Wild Promises of the Digital Customer Experience welcomed two speakers from the USA and Sweden who talked about the relationship in the digital world between brands and customers, governements and citizens, and two Open Stage speakers from Switzerland and Luxembourg. Can a great digital experience empower the customers and not only secure a sale? The digital customer experience has been making the buzz these past months, promising corporations unmatched loyalty and competitivity….
Inc. – 9 Digital Influencers Who Are Killing It On TV
by Joel Comm, Inc., Excerpt Though some may say that television is king, it’s obvious that many celebrities and influencers are starting their careers on their social media platforms, making the transition to television after they’ve already gained millions of followers and fame in their own right. Though social media followers do not necessarily translate into high ratings on television, these social media experts and influencers are making the transition from blog to tube easily and with panache. Many…
Meet our SXW2O Speakers: Brian Solis, Author & Principal Analyst, Altimeter
By Aaron Strout, President, WCG As I mentioned in my kickoff post, we will host a series of blog interviews over the next two weeks with speakers from our upcoming PreCommerce Summit (March 10) and Movers & Shapers Summit (March 12). Today’s interview is with long time friend, author and Principal Analyst at Altimeter, Brian Solis. Brian will be doing a featured fireside chat at our Movers & Shapers event on Saturday. His session is will be right after lunch at approximately 1:15 PM CT. According…
Inc. – 25 Marketing Influencers Who Will Help You Dominate 2016
by Dave Kerpen, Inc., Excerpt It’s no secret that 2016 is going to be a roller coaster ride of a year. The Dow had its worst start to a new year on record. We’re in a presidential election year, and there’s no telling how it’ll play out. New companies and trends are emerging in different industries; the way we communicate is constantly evolving. Knowing this, it’s critical to stay ahead of the curve, and that means listening to and following…
TechRepublic: Don’t let Facebook Reactions distract your brand from measuring real social metrics
By Erin Carson, TechRepublic, Excerpt Facebook is giving users new ways to react to posts. Here’s what social marketers should keep in mind, and how brands are already adapting. Word first came a few months back that Facebook would introduce reaction buttons in the form of emoji, to give users the chance to express a range of emotions apart from like. The new reaction buttons Facebook rolled out last week include “haha,” “wow,” angry,” “love,” and “sad.” To use one…
USA TODAY: Augmented reality starts to challenge its virtual cousin
Meta is unveiling its latest AR device, which CEO Meron Gribetz says is taking the industry closer to realizing the long-held dream of layered a virtual world on top of the real one. – Martin E. Klimek, USA TODAY by Marco della Cava, USA TODAY, Excerpt “Look out at all those desks,” says Gribetz, CEO of augmented reality headset maker Meta. “Within a year or two, I want everyone here to be doing their work using our glasses. The change is…
iMedia Connection: Capturing the spirit of ROI at the 2016 Brand Summit
by Kevin Berens, iMedia Summit On my return flight from Amelia Island, FL, I was reflecting on my time at the 2016 iMedia Brand Summit. It truly was an exceptional experience. Meeting so many new faces and hanging around with the ol’ friendlies was an absolute joy. For those who were fortunate to attend the 2016 Brand Summit this week in Amelia Island, you made it to the premier industry event, serving senior-level brand marketers across a dozen vertical markets. Your…
InternetRetailer: Brands that don’t deliver the expected CX lose a third of shoppers, study finds
by Paul Skeldon, Internet Retailer (excerpt) Never doubt the power of mobile: if you fail to meet consumers ever-growing expectations they are going to bite you. So finds a global study of 4500 consumers in 11 countries that suggests that if a shopper doesn’t immediately like the consumer experience with your mobile service, as many as a third won’t purchase from you again. Ever. Alternatively, when a good mobile experience is achieved, 76% report that it has an influence on their…
LinkedIn: 16 Marketing Metrics Masters to Follow
by Megan Golden, LinkedIn (excerpt) Let’s face it, marketers: We are constantly searching for the tool that will, if not fix everything, at least give us that extra edge on the competition. If we just had the perfect marketing stack, the right amplification network, or transcendent lead nurturing software, all our troubles would be over. All of these tools are valuable, of course. We couldn’t survive without some of them, let alone thrive. But too often we put our tools to…
