by Ginger Conlon, Editor in Chief, DMNews (excerpt) Time for change During his presentation at the Summit, Brian Solis (left), a principal analyst at Altimeter Group, also asserted that “the future of brand is experience.” Like Rencher, Solis pointed out that there’s a great deal of the confusion among marketers and other business leaders about how to define customer experience. “We hear and use experience all the time, but do we really know what it means? People will describe it differently.” Solis said….

by Mark Johnson, Loyalty360, excerpt If you ask 100 executives what customer experience means to them, you would likely get 100 different answers. The need to define CX is compounded by the fact that modern customers expect the very best customer experience from their favorite brands, but not even these shoppers are sure what exactly that experience might entail. In his literary works, including the latest X: Where Business Meets Design, Brian Solis, Principal Analyst at Altimeter Group, a Prophet…

by Christopher Graves, Holmes Report (excerpt) The US Federal Trade Commission (FTC) announced it settled its first case under its newly-issued guidelines on native advertising. It accused retailer Lord & Taylor of not disclosing that its “influencers” were paid off. The FTC complaint cited Lord & Taylor on two fronts: first, Lord & Taylor ran a form of paid “native advertising” disguised as content in Nylon magazine with no disclaimer that the article was actually paid placement; second, it pointed to an…

via Waters Technology, excerpt Will the industry’s data management advances stay confined to merely upgrading current methods? Looking at financial services industry data operations practices along a continuum of iteration, innovation and disruption.  In this column in recent weeks, I’ve considered the application of a couple different newer technologies to the data management realm — “regtech” and artificial intelligence. Remarks by Jeff Zoller, chair of the International Securities Association for Trade Communication (ISITC), at that organization’s annual conference this past week (and in…

by Christina Hawkins, Globalspex It’s a scary thought. We need to keep up with social trends and marketing changes or die. We, as business owners need to get in front of it. MEANINGFUL, SIGNIFICANT, SHAREABLE. Listening to Brian Solis, a self proclaimed philosopher and digital change maker. Brian was at the The Next Web (watch it here) conference last year. He describes Digital Darwinism is the phenomenon when technology and society evolve faster than an organization can adapt to it….

Video of Brian Solis presenting to an audience of brands, entrepreneurs and marketers at LinkedOC in Southern California about X: The Experience When Business Meets Design. Bring Brian to speak at your event or company!

By Annette Franz Gleneicki, CustomerThink (Excerpt) Last year, I wrote about moments of truth, defining them as: that make or break moment in the customer journey, that moment when, if all goes well, the customer will continue the journey and complete the task or interaction; he will do (or continue to do) business with you. If things go awry, he will not complete the interaction and will go elsewhere. I recently read Brian Solis’ latest book, X: The Experience When Business Meets Design….

By Carolyn Cohen, Pitch (Excerpt) As SXSW wrapped up, I attended a  few final sessions, learned about content and innovation and talked to other folks from those disciplines. Here’s my roundup. 4. The Future is Experience My favorite panel of the day was led by Brian Solis of Altimeter Group. He shared insights from his new book, X: The Experience When Business Meets Design, and discussed why companies such as Apple, Disney and Nike succeed: Each of those companies create an experience….

via AOL Entertainment, Getty Images AUSTIN, TX – MARCH 13: Author/Digital Analyst Brian Solis, (L) and Co-Founder of Brand Innovators Marc Sternberg pose for portrait at Brand Innovators at SXSW on March 13, 2016 in Austin, Texas. (Photo by Michael Bezjian/Getty Images for Brand Innovators LLC) (Photo by Michael Bezjian/Getty Images for Brand Innovators LLC)