Studying the impact of innovation on business and society

Brian Solis Shares New Thoughts on UX and Google’s Micro-Moments



3 keys to architecting customer experiences that go beyond the desktop

Is your business thinking like a mobile consumer? Columnist Brian Solis details the questions brands should be asking themselves in our mobile world.

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Now Hiring: Mobile Architects For Next-Generation Customer Experiences

Mobile is changing the very foundation of how consumers communicate, connect, and discover online. In critical moments of truth, mobile users increasingly turn to their phones with intent and expect brands to deliver immediate answers.

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Why mobile designers must focus on creating ‘micro-moments’

Those brands that invest in dedicated mobile strategies stand to win big; 93 percent of people who use a mobile device for research go on to make a purchase.

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