The onslaught of real-time social, local, mobile (SoLoMo) technology is nothing short of overwhelming. Besides the gadgets, apps, social networks and appliances that continue to emerge, the pace of innovation is only outdone by the volumes of data that each produce. Everything we share, everywhere we go, everything we say and everyone we follow or connect with, generates valuable information that can be used to improve consumer experiences and ultimately improve products and services. While the amount of personal and…
Social Media as the Next Web
Source: GapingVoid “The World Wide Web is the universe of network-accessible information, an embodiment of human knowledge.”Ā – Tim Berners-Lee, Web inventor, founder, the World Wide Web Consortium (W3C), source For years now, we’ve talked about the evolution of Web 2.0 and an era of a more open and social web. Certainly the web has become social. As to whether or not it’s more open, well that’s for a later discussion. With our time together now, I’d like to explore the…
Blame it on the youth: How Rocket21 is connecting Generation Z and the future of business
The Millennial or Generation Y has the world abuzz. This generation is not only changing how businesses sell and what they sell, they’re also changing how businesses work. Millennials are indeed the first truly digital generation but they’re aren’t the only group with digital DNA. Generation Y, those that follow X and Generation Z behind them are rising fast. They too see the world differently and already represent a significant economic force in the world. In the United States, Generation…
Your Brand is More Important Than You Think: BrandSTOKEās 9 Criteria for Brand Essence
The importance of establishing your brand in the era of Digital Darwinism cannot be overstated. Digital Darwinism occurs when technology and society evolve faster than oneās ability to adapt. Every brand is vulnerable, but no business is too big to fail or too small to succeed. With customers today being increasingly connected, informed, and ultimately empowered, their expectations only escalate. In short, they are more discerning and demanding than ever before. The brand and the brand promise are of paramount…
Why open social collaboration platforms will disrupt the enterprise market in 2013 and beyond
Guest post by Sarah Evans (PRsarahevans), chief evangelist, Tracky, social correspondent at Sarahās Faves and author of [RE]FRAME: Little Inspirations For A Larger Purpose The majority of businesses arenāt run efficiently and employees lack the tools and equipment necessary to do their jobs. Quite a wide sweeping statement, I know. But Iāve also been in the trenches. And I realize itās not for lack of trying. Iāve worked with companies who hired consultant after consultant to help with productivity recommendations,…
This is the End of Business as Usual and the Beginning of a New Era of Relevance
Photo taken 11/19/12 using an iPhone5 at St Kilda Beach, Melbourne Australia The Times They Are A-Changin’ Come gather ’round people Wherever you roam And admit that the waters Around you have grown And accept it that soon You’ll be drenched to the bone If your time to you Is worth savin’ Then you better start swimmin’ Or you’ll sink like a stone For the times they are a-changin’. – Bob Dylan Iām sure you are wondering why I chose…
Is the Millennial Workforce Linked In?
Millennials aren’t only disrupting the consumer landscape, they’re changing the game for human resources. To say that the digital lifestyle of Gen Y is unique is an understatement. How they express themselves and what’s important to them is much different than the generations before them. As such, how employers need to manage and recruit this new generation of connected employees requires much more than a LinkedIn or traditional recruitment approach. Millennials are expressing themselves in a unique way, which is…
Facebookās Page Post Targeting Sets the Stage for Contextual Marketing
Content Context is King! Social media ushers in an era of contextual relevance that finally trumps content as king. Don’t get me wrong, content is important. After all, without it, what would people read, watch, interpret, remix and share? But without context, content is simply a message or story trying to find a home. In social networks, people stitch together social networks based on their relationships, interests, and aspirations to personalize their online experience. Doing so creates a network where,…
It’s Always Darkest Before the Dawn of Entrepreneurship
Understanding the investment process in Silicon Valley used to require membership to a very exclusive club of investors, plugged-in media and experienced entrepreneurs. Adeo Ressi sought to change that. After starting seven successful companies that created over $2 billion in shareholder value he was faced with diminishing equity with each new company he would start. In 2007, Ressi unveiled the anonymously backed TheFunded.com in 2007 to shine a light on the situation to improve the human and financial relationships between…
Small Business Strategy: 10 Trends to Watch
Part of an ongoing series dedicated to small businesses As you read this, the business landscape is shifting right under your company’s foundation. How customers make decisions, how they discover, communicate, and share, how they influence and are influenced, is evolving considerably. In fact, customer behavior is not only changing, itās fragmenting and opening the door to new touch points. Your business will now have to compete for the customers you know and additionally, a new breed of customers that…
