Five years ago today, Twitter’s @Jack published the very first Tweet, the first of billions of Tweets that would eventually change the way millions of people share, learn, and communicate. While other news media (Twitter included) report that Jack’s first Tweet simply stated, “inviting coworkers” – the first tweet on record by @jack actually read, “just setting up my twttr.” That same Tweet was published by all employees at a time when Twitter was actually known as Twttr. In five…
Engage 2.0 is Now Online and in a Bookstore Near You
I’ve some great news to share with you! One year after its official release Engage 2.0 is now available… If you just bought the original Engage, don’t worry, this book doesn’t replace it. Engage 2.0 is a different book with a different purpose. When it came time to release Engage in paperback I was asked if there were any changes I wanted to make before going to press. The answer was an emphatic yes. I took this opportunity not because…
The Interest Graph on Twitter is Alive: Studying Starbucks Top Followers
Social media is maturing as are the people embracing its most engaging tools and networks. Perhaps most notably, is the maturation of relationships and how we are expanding our horizons when it comes to connecting to one another. What started as the social graph, the network of people we knew and connected to in social networks, is now spawning new branches that resemble how we interact in real life. This is the era of the interest graph – the expansion…
An Audience with an Audience of Audiences
From my book…The End of Business as Usual Several years ago, Mollie Sterling shared a picture of a classroom at her alma mater, The Missouri School of Journalism. The picture eventually went viral and in 2008, Apple used it in a press conference announcing a next generation Macbook event. In her post entitled “Look at them Apples,” Sterling featured the now famous picture with a statement that documented the rapid evolution in human computing and networking, “It does my heart…
The Social Compass is the GPS for the Adaptive Business
Over the years, I’ve written extensively about the need to extend opportunities in social media beyond marketing and customer service to set the stage for the social business. I believe that the impact lies beyond the socialization of business; it introduces us to a genre of an adaptive business, an entity that can earn relevance now and over time by listening, engaging, and learning. In October 2009, I worked with JESS3 to visualize corporate transparency and authenticity for the release…
Exploring the Twitterverse
Happy New Year! Twitter officially launched to the public in July 2006. By 2008, the universe of applications developed to enhance the Twitter experience was boundless. While the ecosystem was burgeoning with apps, the ability to track and manage the apps designed for specific purposes was elusive. I spent the better part of Fall 2008 studying and organizing the available Twitter apps available for new marketing, community management, and customer service professionals. Once organized, I published Twitter Tools for Marketing…
The Best of 2010: Hybrid Theory and the Future of Marketing
Jeremiah Owyang, industry analyst at Altimeter Group, published a report that sent shock waves throughout the global creative industry. For large agencies, it represented a harbinger of change. For specialized groups, the report was a declaration of validation. In his report, “How Social Media Boutiques are Winning Deals Over Traditional Digital Agencies,” Owyang documents the disruption facing traditional agencies. For those businesses already advanced in social media strategies and needs, budgets are turning to boutique shops as much as 8x…
Introducing ReSearch.ly – A Window into Twitter’s Interest Graphs
Among the many hats I wear, I’m a design and business adviser to several technology startups. However, in certain circumstances, I take a more prominent role to help develop the products and services that I need in my work. Over the years, I’ve developed a working relationship with PeopleBrowsr and serve as the company’s Chief Data Analyst. Together, we’ve issued several reports and will continue to do that and more. Today, I would like to introduce you to a product…
Engage Now Available on Audible.com
Have some time to spare? More specifically, do you have 12 hours and 50 minutes available? If so, I’m happy to share some great news…Engage is finally available on Audible.com. Engage was written to help you find the answers…that only you can answer. It places the you at the center of social media’s impact on your business and hopefully inspires you to become the expert you once relied upon for direction and insight. Whether you’re a champion, a leader, or…
Will You Lead, Follow, Ignore? The Choice is Yours
Yes, while it’s a bit dramatic, its design is intentional. This is a rare moment in history where, if we take “social” media out of the discussion and we stop looking at Twitter and Facebook for just a moment, we can focus on what’s truly important. Right here, right now, what makes this time so special, is you… This is about empowerment. This is about not just having a voice or the ability to express it, but to connect people…
