Henry Ford famously said, “If you always do what you’ve always done, you’ll always get what you’ve always got.” So how do you find novel approaches to solving old problems? More Intelligent Tomorrow host Dave Anderson sits down with Brian Solis to talk about interesting ways to get creative solutions to our long-standing challenges. Please listen to the full podcast here. Dave Anderson is a keynote speaker, tech evangelist, and podcast host with a refreshing perspective on marketing, analytics, and…
The Digital Change Agent’s Manifesto How the People Behind Digital Transformation Lead Change From Within
Several years ago, I published research that I believe is actually more meaningful today. In a post-pandemic world where every company is accelerating digital transformation, executives cannot miss the opportunity to transform their business for a new economy. “Leaders must reassess how digital technologies and information can create new customer value. The alternative is to try to succeed in a digital economy with a pre-digital value proposition.” – Jeanne Ross, organizational theorist, principal research scientist at MIT Sloan School of…
The Escalating Dilemma of Executive Out-of-Touchness
A few years ago, my dear friend Stowe Boyd reached out to ask an important question in regards to future of work and business transformation. His goal was to cast the light directly on the (r)evolution lead by those who want change within the organization and also expose (and inspire) those who don’t. It’s a subject I’ve extensively studied over the years. In fact, I recently published “The Digital Change Agent’s Manifesto” to help those fighting for change learn the…
Top Futurist Keynote Speaker Brian Solis – The Future Happens to Us or Because of Us
We’re living in a very disruptive time. Digital disruption is all around us. It’s happening to us and because of us. So my message today is really about a choice. You have a choice as to what role you want to play in the future of the digital economy. Do you want to shape it? Or do you want to be affected by it? It’s a matter of “adapt or die.” All of the disruptive technology that’s happening in the…
The Great Resignation is About Feeling Valued and Finding Value in Your Work
As the Great Resignation opens our eyes to the importance of being valued and finding value in our work, Brian Solis’ LifeSCALE is a essential book for anyone making a move. Listen to Brian on the “Art of the Possible” with Dan Morrison and Rob Page break it all down. Apple Podcasts Learn more about LifeSCALE by reading a third-party review here. “The world is experiencing a #greatresignation, not because people don’t want to work, but because people did not…
Reimagining the future of marketing and why CMOs will drive business growth in the future
COVID-19 overturned lives and livelihoods across the globe, forcing people to find new ways of working, shopping, and playing. Homebound consumers abandoned deep-seated shopping habits overnight, going online in droves and compressing a decade’s worth of digital adoption into months. Although businesses responded quickly to a flood of new online customers, they faced unprecedented disruption, with a staggering 75 percent of consumers trying new brands, products, and channels. These seismic shifts are transforming the role of marketers and marketing, and…
MARK UP: Darwinismo digitale: come la pandemia sta impattando sul ‘Retail reset’ – Digital Darwinism: how the pandemic is impacting the ‘retail reset’
via Giovanna Chiara Italiano, MARK UP Writing for MARK UP in Italy, Giovanna explores the “Great Reset” and its impact on the future of retail. She references Brian Solis and his work studying “Digital Darwinism.” The article is in Italian, but is also available in translated form here. Il Retail e le sue supply chain possono resistere agli scossoni pandemici investendo sulla customer experience, che è diventata il vero carburante che alimenta e genera il cambiamento Lo scorso World Economic Forum…
Is the Future of Business Growth Tied to a New Generation of 360 Experience Marketers?
Executives across the globe are prioritizing investments and capabilities that help accelerate business growth. According to McKinsey research, 78 percent of CEOs are now banking on marketing leaders to drive growth. We aren’t talking about your everyday CMO, however. To drive business growth requires a new breed of 360 CMOs and marketers, those who take a holistic, data-driven, 360 approach to customer experience transformation and innovation. McKinsey’s research uncovered three elements, a “growth triple play” of creativity, analytics, and purpose, that delivers…
McKinsey – The Growth Triple Play: Creativity, Analytics and Purpose
Brian Solis joined McKinsey at Cannes Lions, the International Festival of Creativity, to debut research that explores the high performing organizations that prioritize the “growth triple play” of creativity, analytics, and purpose. The presentation is here (registration required). Key Findings: Only 7 percent of companies are delivering on the growth triple play by unifying creativity, analytics, and purpose. They are driving average revenue growth of 2.3 times versus peers from 2018–19 (which increased to 2.7 times versus peers from 2019–20)….
Generation novel: How to engage the new post-pandemic customer
Following his keynote at ClickZ Experience, Brian Solis sat down with Elizabeth Roscoe to talk about Generation-Novel, the cross-generation psychographics segment of post-pandemic customers. The original interview is posted at ClickZ. Summary Customer needs have changed as a result of the pandemic and so must the ways of marketing to them Digital empathy is key to informing marketing decisions Read on for valuable insight from digital pioneer and best-selling author Brian Solis very brand has a style guide and every…
