Guest post by Monica Corton (@momusing) Via The Guardian: Rock band Queen have lodged the latest protest againstĀ Donald TrumpĀ after the presidential candidate played the bandās famous anthem We Are the Champions at the Republican National Convention. āAn unauthorized use at the Republican Convention against our wishes,ā the British band said in a succinct statement posted on Twitter. Whatās a songwriter to do when a song is used without authorization by a politician who espouses opposite views? This increasingly is becoming…
How to Be More Influential
Guest post by Jonah Berger (@j1berger),Ā Professor at University of Pennsylvaniaās Wharton School and author ofĀ Contagious: Why Things Catch On. This essay is based on his new bookĀ Invisible Influence:Ā The Hidden Factors that Shape Behavior Who wouldnāt want to be a bit more influential?Ā Whether trying to nail that big interview, convince a client, or get the neighbor to finally trim their hedges, most people would love to be a bit more persuasive.Ā So how do we do that? Imagine youāre stuck…
Marketing in the Selfish Economy
The future of marketing is incredibly selfish. It has to be. Weāre becoming a generation of accidental narcissists who want things our way, when and how we want it. But itās not as bad as it sounds. Itās just an inevitable effect of technologyās impact on our lives. Itās how marketing responds that counts. The key though is accept that to reach and engage a generation of narcissistic customers, the future of marketing has little to do with marketing at…
How the New Music Moguls Write Their Own Rules
Guest post by David DealĀ (@DavidJDeal)Ā author of the new [free] ebook, “The New Music Moguls“ How do you succeed in an industry that faces constant disruption? The music industry has been asking itself this question ever since Napster crashed the party. As it turns out, elite musicians such as Rihanna and Taylor Swift, who routinely earn millions year after year, have been providing answers all along. They write their own rules for success, including a willingness to use their music as…
Why Processing Emotions Together Matters in Business
Guest post by Patti Sanchez (@PattiSan), co-author of the new book “Illuminate: Change Through Speeches, Stories, Ceremonies, and Symbols” (with Nancy Duarte @NancyDuarte) In business, as in life, the one thing thatās constant is change. In our personal lives, babies lose their teeth and grow adult ones. We have our first day of school then eventually graduate. We meet someone whom we someday marry and have children with. In our professional lives, we work toward big goals that result in…
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Nonstop: X, my experience touring Geneva [VIDEO]
While I was in Geneva for theĀ Lift Conference, I spent quite a bit of time withĀ Manuel Diaz,Ā Arnaud Grobet,Ā Karim ChouikriĀ and Brice Le BlĆ©vennec ofĀ Emakina. I gotta say, I like how they roll because everything we did was recorded by a video crew. It was then assembled into this special montage as part of a series called “Nonstop.” I have to admit, I felt a bitĀ like a celebrity. The episodeĀ in a collection of moments that include and revolve around my main stage…
Facebook Borrows Key Feature from Snapchat to Help Brands and Customers Connect
Conversations about the eventual demise of Facebook are greatly exaggerated. Each week it seems, Facebook finds interesting ways to improve engagement on its platforms by either innovating, acquiring or borrowing new features. Did you know that 900 million people use Facebook Messenger every month? Beyond everyday conversation, Facebook sees a promising opportunity for businesses. In fact, over one billion messages are sent between people and businesses on Messenger each month. The team at FacebookĀ aimsĀ to help businesses benefit from further promoting…
X Marks the Spot: Where Experience Meets Design
Please watch the video below… I’ve met some pretty incredible people over the years. One such individual that I wanted to introduce to is Bryan Elliott, an entrepreneur, writer, event producer and advocate for innovative thinkers andĀ businesses.Ā I originally met Bryan atĀ Blog World Expo back in the day,Ā one of the original big tech shows we all usedĀ to hit on the circuit. He’s just one of the nicest (and most connected) human beingsĀ you could ever meet at a conference or anywhere really….
Why Mobile First is No Longer Enough; Itās Time To Think About Mobile Only Design
For the last few years, āmobile first!ā has become the mantra among savvy digital marketers. But a mobile first approach seems to be more of an ideology than it is a standard in digital design. Recent research shows that marketers still invest in mobile as an afterthought or as a bolt on to more mainstream digital programs. For some reason, executives still need more convincing to properly fund and support mobile initiatives that span the entire customer journey not just…
How to Create Content that Connects with Your Customers
Guest post by Jessica Ann (@itsjessicann),Ā CEO and Creative Director of Jessica Ann Media, and author of Humanize Your Brand: How to Create Content that Connects with Your Customers. Weāre living in a post-advertising age. Instead of lamenting the past, or focusing on āthe good oleā daysā of traditional marketing, weāre now being called to get more real. Everyone (and their mom) is affected by how weāre consuming the fast-paced media of today. And in turn, the content that we create…
