Studying the impact of innovation on business and society

Year: 2019

Chase Jarvis – BRIAN SOLIS: IT’S NOT GOOD ENOUGH TO BE GOOD ENOUGH

Chase Jarvis – BRIAN SOLIS: IT’S NOT GOOD ENOUGH TO BE GOOD ENOUGH

Brian SolisJanuary 29, 2019in Press

Today on the podcast,

How to take inspiration from brands, people and products that are outside your industry– for example, as Brian says Starbucks isn’t looking to other coffee companies for inspiration
We address the common misconception that innovation is synonymous with technology, and why innovation is really about understanding people- their behavior, their preferences – and finding a way to give it to them
Brian says that simply asking “why” is one of the best ways for us to uncover friction points and get rid of them. It’s such a simple question, but so powerful.
Enjoy!

“No one achieves greatness without completely exposing themselves.”

.Me – Digital Marketing Lessons I Learned at Spark.me Conference

.Me – Digital Marketing Lessons I Learned at Spark.me Conference

Brian SolisJanuary 29, 2019in Press

“Behind every screen, expression, and impression stands a human being
 Not a consumer.” – Brian Solis
Brian Solis, one of the world’s most renowned marketing experts, analysts, and writers, made us all remember that brand, before anything else, means experience. It sounds confusing at first, but it’s actually quite logical. Brands use experience as a way of bringing life into the things we care about.

Atomic Reach – 100 Content Marketing Influencers You Need To Follow

Atomic Reach – 100 Content Marketing Influencers You Need To Follow

Brian SolisJanuary 29, 2019in Press

Brian Solis – Principal Analyst at Altimeter Group

Brian Solis is an award-winning author, world-renowned keynote speaker, and prolific writer and blogger. His books “What’s the Future of Business,” and “X: The Experience When Business Meets Design,” explores different connections and scenarios between customer experiences and journeys with business innovation. He is a regular contributor to leading business publications like Adage, Forbes, Wired, and VentureBeat.

Altimeter’s Top Digital Trends for 2019

Altimeter’s Top Digital Trends for 2019

Brian SolisJanuary 29, 2019in Disruptive Technology

Each year, the Altimeter analyst team predicts digital trends that will have the biggest impact on businesses. In 2019, my colleagues Charlene Li, Omar Ahktar, Susan Etlinger, along with yours truly, share our take on what we see as most important trends to follow. Digital Transformation, Digital Experience, Brand and Innovation: Brian Solis CIOs Become Cross-Functional Business Partners to Accelerate Enterprise-Wide Digital Transformation The “digital” in digital transformation is no longer just about investing in the latest disruptive technology trends….

The 2018-2019 State of Digital Transformation

The 2018-2019 State of Digital Transformation

Brian SolisJanuary 14, 2019in Digital Transformation

I’m proud to announce the availability of The 2018-2019 State of Digital Transformation report. Now in its fifth year, our annual “State of Digital Transformation” research continues to document the constantly evolving enterprise. As disruptive technologies and their impact on organizations and markets continue to progress, our research aims to capture the shifts and trends that are shaping modern digital transformation. In 2018, strategic digital transformation is only becoming more pervasive moving beyond IT to impact competitiveness throughout the organization….

LinkedIn – What does brand mean in 2019?

LinkedIn – What does brand mean in 2019?

Brian SolisJanuary 13, 2019in Press

And it is essential to think this way. As Altimeter Principal Analyst, Brian Solis notes, “the way of doing things and the way the world is evolving are different. The greatest innovation is in mindsets and processes, in how we are human. And once you see it differently, you can’t go back.”

Brian also notes the wise words of his colleague, Principal Altimeter Analyst, Charlene Li, “In a post-truth world, marketers need to shift from touch points to trust points.”

In an era of mediocrity and complacency, only the relevant survive.– Brian Solis

Demand Gen Report – Podcast: The Future Of Influencer Marketing Is Influencer Relations

Demand Gen Report – Podcast: The Future Of Influencer Marketing Is Influencer Relations

Brian SolisJanuary 11, 2019in Press

New research from the Altimeter Group shows that 55% of marketers plan to spend more on influencer marketing in 2019. But according to Principal Analyst Brian Solis, marketers must rethink their approach and strategies to influencer marketing in order to be successful.

In a conversation with Demand Gen Report, Solis shared what he has named “Influence 2.0,” a new approach that includes building long-term influencer relationships and working with influencers to engage buyers at every touchpoint.

“Trust in companies, brands and executives plummets every year, but trust in peers or people ‘like me’ is always at the top,” said Solis. “At the end of the day, that’s what [influencers are] about 
 I think it is an underappreciated strategy in the marketing arsenal.”

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