Any time I get to visit Madrid, Spain (España!), I take it. It’s where my mother was born and it’s where much of my family still reside. I used to visit every other year going back to my earliest of years. I miss it, I miss my family and I hope to visit again soon.

During my last trip, I had the opportunity to partner with BBVA and Oracle to present to executives from Spanish companies on the state and future of digital transformation and innovation. I also was treated to a tour of BBVA’s open innovation center in the heart of Madrid.

Following my presentation, I was asked to share my thoughts on the state and future of innovation and digital transformation. I also added some spice to flavor the discussion by taking the “digital” out of digital transformation to highlight the human story.

I wanted to share the conversation with you here. I hope it helps you!

Brian Solis

Brian Solis is principal analyst and futurist at Altimeter, the digital analyst group at Prophet, Brian is world renowned keynote speaker and 7x best-selling author. His latest book, X: Where Business Meets Design, explores the future of brand and customer engagement through experience design.

Invite him to speak at your event or bring him in to inspire and change executive mindsets.

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