Studying the impact of innovation on business and society

Here’s to the past, but now it’s time to learn and unlearn toward the future

How we measure future success is based on yesterday’s understanding of what success meant.

It was a different time.

The experiences that many deliver today are based on standards of the past and what was acceptable to a preceding generation of customers. People have changed and continue to do so.

We simply can’t imagine new possibilities if we can’t see, feel, hear, sense, people as they advance. Otherwise, our ideas, no matter how creative, brilliant, bold, will always be rooted in our interpretation of a world that once was…

The only way to design the experiences of the future, that matter to people as they evolve, is to let go of your assumptions, conventions and beliefs and embrace the unknown…embrace a new center of being and reference.

Then and only then, will you have the ability to plug into inputs that help you shape tomorrow’s standards for success.

Brian Solis

Brian Solis is principal analyst and futurist at Altimeter, the digital analyst group at Prophet, Brian is world renowned keynote speaker and 7x best-selling author. His latest book, X: Where Business Meets Designexplores the future of brand and customer engagement through experience design. Invite him to speak at your event or bring him in to inspire and change executive mindsets.

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4 COMMENTS ON THIS POST To “Here’s to the past, but now it’s time to learn and unlearn toward the future”

  1. Bob Nadel says:

    No no no…build on the past…dont discard it
    By the way as trained shrink you CAN’T DISCARD IT…learn to use the best of your experiences and rid yourself of bad anchors.
    But there is no magic burning of the past.
    Bob Nadel

  2. Molly Mackowiak says:

    How I define my success is definitely different than how my parents or roommates would define their success. It almost seems like there’s a different scale for each generation. We base success on what we see we want that other people have, so as people and their desires change, so does our idea of being successful. In a changing world where you don’t know what’s going to come about next, success is always changing. It’s like a ladder that never ends and as a society we’re reaching out for each rung to try and get to the top. From the outside we can see there are a lot successful people, but are they satisfied in their level of success? Being comfortable and happy in where you are, is all I think you can really ask for and with that, you’ll find success.

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