via Michael Wilson, Digital Business Transformation, Excerpt You have a passion for the customer. You know that improving the customer experience will make a difference. That is all well and good. Maybe the CEO agrees or maybe they have some other items on their agenda. You get a shot at making the case to improve the customer experience. You will probably have 5 to 10 minutes to make your case. How will you frame your message? What is important to…
1to1 Media: 5 Ways to Transform the Customer Service Experience
Judith Aquino writing for 1to1 tackled the ways businesses need to rethink the customer experience. In her story, she features thoughts by Brian Solis and highlights the need for businesses to measure the experiences people have and share compared to the brand and product promise. He notes that there’s always a divide and to what extent is ours to fix. Excerpt: When it comes to measuring the customer experience, companies may want to consider including the value of a shared…
No One Will Remember Your Failures; Everyone Will Remember Your Success
No one will remember your failures, but everyone will remember your success. If they do bring up your failures and not your successes, question the value they bring into your world and move forward. We live in a time when disruption is happening to us or it can happen because of us. Sometimes the past holds us back and sometimes we let fear undermine our ideal future. But, this is the time to change the future. Think about it…what would…
TheNextWeb Revists Brian Solis Amsterdam Keynote on Digital Disruption
Via TNW No one will remember your failures, but everyone will remember your success. Digital marketing analyst Brian Solis thinks we are living in very disruptive time and this is the time to change the future. Digital disruption is happening to us and it is happening because of us. Brian says that the rules are there to be broken because it isn’t the past that can hold us back. It’s the future and how we undermine it today. We’ve just…
The Expertise Gap is Real and Employees Need Your Attention Now
The biggest challenge is not in the understanding or expertise associated with new technology. We can learn that. The biggest problem is our inability to recognize that the experience we have today is not the experience we need going forward. A notable separation exists between the expertise people have or are learning and the jobs companies need to hire for in an increasingly digital economy. This means that current employees possess expertise to perform jobs that are losing prominence in…
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BrandU: Invest in your talent – Turn you team into leaders [Video]
Brian Solis presented at Brand U at LinkedIn’s Silicon Valley HQ. In a conversation with Bonin Bough, Brian shared his points on investing in employees and also how to bring about change within your organization. Video 1: Turn Your Talent into Thought Leaders Video 2: How to Create Positive Change Within Your Organization
Brian Solis’ Packs Keynote NetSuite’s Suiteworld 2015
On May 6th 2015, Brian Solis took the stage as the keynote speaker. He shared the importance of the digital customer experience and the need to rethink the entire journey from scratch. His session was standing-room only, with over 1,000 in attendance. SmartCompany published a summary of Solis’ talk here.
DMNews: 8 Digital Transformation Tips
Elyse Dupre of DMNews attended Brian Solis’ keynote presentation at the ONE Teradata Marketing Festival in Las Vegas. Dupre found the content compelling enough to translate it into a useful, playbook style article, “8 Digital Transformation Tips.” Reprint of the article is below… Innovation takes more than just technology; it takes people. Consumer behavior is constantly evolving. According to a 2014 Altimeter Group report, mobile, social, and real-time technology trends (or what venture capitalist Fred Wilson refers to as the…
Working for More Than a Living
Special guest post by Tom Rath, author of Are You Fully Charged?: The 3 Keys to Energizing Your Work and Life The concept of bringing people together in groups, tribes, or organizations is based on the fundamental premise that human beings can do more collectively than they can in isolation. Hundreds of years ago, people banded together for the sake of sharing food and shelter and keeping their family safe. The basic assumption was that the association gained by joining a…
SmartCompany: Seven tips to digitally transform your business
by Cara Waters, SmartCompany (original article) We are in the era of digital transformation, according to Brian Solis, business strategist and futurist at Altimeter. Speaking at NetSuite’s SuiteWorld conference in San Jose yesterday Solis outlined how businesses can undertake digital transformation. 1. Put humans first Solis says too many businesses approach digital transformation from a technology perspective. But humans are at the heart of digital transformation, according to Solis. “At the end of the day it’s all about human beings…
