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1 Short But Important Prediction for Marketing in 2015


It’s that time of year when experts share their predictions and others assemble them into long lists. Yay!

I’ve only managed to write one officially so far. And to be honest, it’s less of a prediction and more of something for a wish list, not just for the future of marketing, but all of business.

I’d love to say that by 2015 we will truly see digital strategies that are integrated across digital, social, mobile, advertising, marketing, comms, et al. But, we won’t. What we will see though is a more conscious effort to bring disparate groups to the table to learn how to collaborate across screens, channels, and moments of truth to deliver ONE experience to customers wherever they are in the lifecycle.

This is why your work is more important than you might think or believe…

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19 COMMENTS ON THIS POST To “1 Short But Important Prediction for Marketing in 2015”

  1. Gib Bassett says:

    Effective facilitators of that collaboration will be in high
    demand in 2015 and no doubt influential in any dependent technology or
    integration decisions during the year and into 2016!

  2. Effective collaborating is even more important, now in 2018, than ever before! Relevant article still

  3. Maateo says:

    follow this content

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