Studying the impact of innovation on business and society

Announcing: The End of Business as Usual

Earlier this year, I announced that I was writing another book. I left clues here and there, but I had yet to officially announce the title or the focus of the book. The truth is that I didn’t want to give readers of Engage 2 the impression that I was ready to move on.

So finally, it is with great pleasure that I share with you the name and also the semi-final draft of the book’s cover.

Officially introducing, “The End of Business as Usual.”

It will go live on October 1, 2011 and it’s available for pre-order now at Amazon | Barnes and Noble | 800CEOREAD.

An Excerpt from the Cover

The End of Business As Usual explores each layer of the complex consumer revolution that is changing the future of business, media, and culture. As consumers further connect with one another, a vast and efficient information network takes shape and begins to steer experiences, decisions, and markets. It is nothing short of disruptive.

The End of Business As Usual will change the way you view the world of business, from sales and marketing to customer service and product development to leadership and culture.

More to come…

Thank you once again for your support over the years and also thank you to the wonderful team at Wiley.

Connect with Brian Solis on Twitter | LinkedIn | Facebook | Google+

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50 COMMENTS ON THIS POST To “Announcing: The End of Business as Usual”

  1. Tim Pacileo says:

    Excellent Brian – looking for to the new book –  digital marketing is just awesome.  While not a 100% replacement for traditional media it’s really hard for businesses to deny they need to get involved in all aspects of digital /online media if they want to prosper  in the coming months

  2. Aaron Lee says:

    Love the cover! can’t wait to read it!! 

  3. Marcus Brown says:

    You know, the title… I mean, don’t get me wrong, it’s good. I just can’t shake the feeling that I’ve seen it before some where. On a book cover. A book about business and the Internet. How odd.

  4. Anonymous says:

    Looks great, Brian.  I bet it will complement my latest (Blind Spots: The 10 Business Myths You Can’t Afford to Believe on Your New Path to Success).  Cheers to successful releases at the beginning of October!

  5. Fantastic! Congratulations, Brian.

  6. Many many congratulations Brian. Thank you for giving us a great piece of work that will be  soon landed in my hand.

  7. Anonymous says:

    Hooray! Yet another business book based on social media (with just the right amount of the usual centuries-old communication practices thrown in for good measure)! Just what the world needed! Not.

    • briansolis says:

      Dan, you might be pleasantly surprised.

    • Anonymous says:

      It just sounds like every other book that’s already been written, being written, or to be written before the end of the year. Moreover, the “consumer revolution” has already been televised – it ain’t a new concept. But don’t worry about me, I get it: books = speaking gigs = $$$. It’s just business as usual and you’ve done it well. 

  8. Thanks Brian for continuing to frame the conversation with an informed and engaging perspective. Congratulations. 

  9. Hi Brian,

    Congratulations on the release of your new book!


  10. parbindsingh says:

    You got very nice and interesting title, congratulation buddy!!!!

  11. Congratulations on the new book.  I’m sure it will be excellent and I can’t wait to read it!

  12. Anonymous says:

    Looking forward to sitting down with it and a cup of java!

  13. JEBworks says:

    This will be an iPad download soon. Congratulations.

  14. Anonymous says:

    I put this in my must buy for this season. Look forward to reading it Brian. 

  15. Michael Said says:

    Look forward to the end result (excuse the pun), we should all be learning as much as possible about business especially in this ever evolving world that we live in. 

  16. Extreme John says:

    Congratulations. This is gonna be an interesting book to read. I’m looking forward to read it too. Thanks!

  17. Brain, I’m curious if you describe the challenges for those schooled in legacy mass-marketing practices (the elephant in the room, that many choose to ignore)?

    You say that this phenomenon is “forcing us to rewire the way we think, act, and run our businesses” — but many marketers are still stuck in a bygone era, where they prefer to stay with their traditional monologue and resist the shift to a social commerce dialogue.

    • briansolis says:

      Yes. Absolutely part of the inspiration for this book. The first half makes that case. The second half focuses on what to do about it and how.

  18. cyuskoff says:

    congrats, brian! look forward to reading it!

  19. @annaobrien says:

    Brain congrats on what I am sure will be another useful and well thought out book.

  20. GReat this is unbeliveable)

  21. Vinay Upadhyay says:

    Hi, I appreciate
    the information that you have provided in the post. It is worth noting and I
    really liked the presentation as well. I will surely come back for more of interesting posts.

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