Sometimes the best marketing at events of this caliber is “lobby marketing.”
Robert Scoble, Jeremiah Owyang, Chris Pirillo, among others drew the crowds online and in person while they streamed live video from the show – courtesy of ustream.tv (and a little know how from the Podtech crew.)
I spent the greater part of Sunday – Wednesday catching up with many visionaries and industry influencers – all of whom I would have missed had I attended conferences or roamed the expo floor.
While catching up with Scoble and Justin Kan of Justin.tv, I noticed a familiar face from across the hall. It was none other than Hooman of the Sarah and No Name morning show on Radio Alice 97.3 – you may recognize the show as Justin has recently joined the crew for two on-air appearances.
As his attendance at the Web 2.0 Expo seemed intriguing, I walked over to introduce myself. After talking for a bit, he asked who was the most famous blogger in the room. It was a natural opportunity to walk him over to Scoble. And, within a few moments, Hooman had the camera ready to go for an on-the-spot interview.
As it turns out, Hooman just launched a new video blog and is striving for 2 million hits per month. His guests will cross the spectrum of noteworthy industries including tech, music, entertainment, socialites, and politics. Other than Scoble, his first set of guests include Mayor Gavin Newsom, Hillary Swank, and Tyson Beckord.
I’ve included the video with Scoble below.
Nothing like a little old fashioned lobby networking. Old marketing methods + new media = superior results. š