Today I spent my day at the SocialMediaClub HQ working on the official announcement for the working group dedicated to developing a new, social media aware standard for press releases.

This is exciting stuff and I really believe that this is the sign of many new things to come that will (and already is) fundementally changing the PR industry and its targets.

Some of the most influential, smart, and visionary people are already on board, including:
Chris Heuer, Social Media Club and Brainjams
Tom Foremski, SiliconValleyWatcher
Mark Nowlan, PR Newswire
Laura Sturaitis, BusinessWire
Todd Defren, Shift Communications and PR Squared
Jen McClure, Society for New Communications Research
Jason Baptiste, TheWeblogWire
Todd Van Hoosear, Topaz Partners

Stay tuned…the release will drop next week and we’re looking for additional innovators.

Since we’re on the subject, Lee Odden over at TopRank Online Marketing Blog, published a great post, ” Resources for New Media and Social Media PR .” It’s a great post thats serves as a highly qualified hub for learning, sharing and elevating SMPR.

Per Odden, “There’s a growing amount of buzz about social media lately, but specifically of interest is social media press releases. As we fold the new media press release, press room and media relations tactics into our PR strategy, I’ve been monitoring a number of resources on the topic of new media PR and the hRelease or social media release and offer some of those links here.”

Tags: hrelease , Social Media , socialmediaclub , Tom Foremski , Silicon Valley Watcher , Howard Greenstein , Chris Heuer , Brian Solis , brainjams , futureworks , PR2.0 , Jennifer McCluer SNCR , todd defren , shift , pr-squared , Todd Van Hoosear , topaz partners , Jason Baptiste , theweblogwire , Laura Sturaitis , businesswire, microformat , businesswire , prnewswire , lee odden