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Tag: brian+solis

Brian Solis Keynote: AI Is Eating the World – Time to Innovate for an AI First World

Brian Solis Keynote: AI Is Eating the World – Time to Innovate for an AI First World

Brian Solis delivered the keynote at Innov8rs in Los Angeles, “AI Is Eating the World: Time to Innovate for a AI-First World.” Generative AI is now the fastest growing technology in the world. In this riveting keynote, world-renowned futurist and eight-time best-selling author Brian Solis shares why now is the time to reimagine your business for an entirely new future. Solis argues why automation is the norm, but not the only end goal. In this session he demonstrates how augmentation…

The Story Behind The Conversation Prism, A Viral Social Media Infographic by Brian Solis and JESS3

The Story Behind The Conversation Prism, A Viral Social Media Infographic by Brian Solis and JESS3

In 2007, JESS3 and I released v1.0 of The Conversation Prism, a map and mental model for navigating the social media landscape at the time. Fun fact: this became one of the first ever viral social media infographics. We would go on to release 4 additional iterations and ship thousands of full-size posters. Who knows, maybe we’ll release the next version one day soon! This is the backstory. Please watch! 🙏 You can find V5.0 here. If you’d like to…

X: The Experience When Business Meets Design Named to Best Customer Experience Books of All Time List

X: The Experience When Business Meets Design Named to Best Customer Experience Books of All Time List

When Brian Solis published X: The Experience When Business Meets Design, it was lauded as one of the best books to capture the zeitgeist of the digital revolution while laying out a practical blueprint to lead the future of modern customer experience design and innovation. Even today, the book still leads the way forward, especially in an era of generative AI. And as testament to its endurance relevance and value, Bookauthority just announced X as one of the “Best Customer…

San Francisco Examiner Names Brian Solis As One of The Ten Most Sought After Brand Evangelists

San Francisco Examiner Names Brian Solis As One of The Ten Most Sought After Brand Evangelists

via SF Examiner While the term “influencer” may be used too often in too many ways – real influence does exist. For brands it is the evangelist that is paramount. They possess the unique combination of having influence and the ability to elevate the storytelling for a brand. Some are creators, some are product experts and some are the most highly trusted experts in their field. Here is why each of these evangelists are in high demand. With any of…

Introducing the GenAI Prism Infographic: A Framework for Collaborating with Generative AI

Introducing the GenAI Prism Infographic: A Framework for Collaborating with Generative AI

NEWS: Introducing the The GenAI Prism, the single most comprehensive representation of the generative AI universe. JESS3 design studio and Brian Solis, digital futurist and best-selling author, announced the release of the GenAI Prism v1.0 infographic along with Conor Grennan, leading generative AI expert and Dean of Students/Head of GenerativeAI at NYU Stern School of Business. Jeremiah Owyang, Venture Capital Investor at Blitzscaling Ventures, and my friend and former colleague, shared an observation that there are more than 10,000 generative…

Harnessing Serendipity: A Guide to Mastering the Art of Creativity, Connection, and Collaboration

Harnessing Serendipity: A Guide to Mastering the Art of Creativity, Connection, and Collaboration

David Adler, along with James Cornehlsen and Andrew Frothingham, authored the new book, Harnessing Serendipity. I’ve known David for years. He’s the Chairman & Founder, BizBash. He’s also a friend. Harnessing Serendipity is a book written for visionary and creative leaders to unlock the potential of artful collaboration. The book features invaluable insights from 65 thought-leaders and change-makers across multiple industries, including me! Thank you, David! This curated group of “collaboration artists” share their stories, philosophies, and methods, to help…

CNN Türk: Şirketteki değişimi siz başlatın – You ignite the change within the company

CNN Türk: Şirketteki değişimi siz başlatın – You ignite the change within the company

I’m not sure how I missed this story, but wow! CNN Türk covered the release of one of my favorite research reports I published as a Principal Analyst, “The Digital Change Agent’s Manifesto.” The research was conducted over years of studying digital transformation at companies including Coca-Cola, NFL, Starbucks, and Visa. The result was a guide to help digital executives find a path to gain support from the C-Suite and lead total transformation. Re-reading the report, the insights serve as…

Liderler için yol haritası – An Interview with FAST COMPANY Turkey About Becoming a Customer Company

Liderler için yol haritası – An Interview with FAST COMPANY Turkey About Becoming a Customer Company

I had the pleasure of speaking with M.Rauf Ates, founder of Fast Company Türkiye about research I helped lead with Harvard Business Review Analytical Services. In this conversation, we explore how to become a customer company, beyond the lip service. The research offers 8 steps to give meaning to business, operational, and digital transformation as informed by Ethan Allen, Kellogg’s, Kimberley-Clark, and Pacific Life. Below, I’ve included a translation using Google Translate. If you find errors, please let me know!…

McKinsey: A CEO’s guide to the metaverse

McKinsey: A CEO’s guide to the metaverse

Via By Homayoun Hatami, Eric Hazan, Hamza Khan, and Kim Rants, McKinsey Quarterly Suddenly, the metaverse is in the zeitgeist, for better or worse. Investment more than doubled in 2022 powered by big moves (such as Microsoft’s $69 billion acquisition of Activision Blizzard, now under antitrust review) and small ones (about $12 billion to $14 billion of venture capital and private equity investment). Everyone has heard about the successes racked up by some big gaming companies: Roblox reported more than 58…

Reimagining Customer Experiences In Web3: What Are The Big Questions Companies Need to Ask To Create Value For The Next Web?

Reimagining Customer Experiences In Web3: What Are The Big Questions Companies Need to Ask To Create Value For The Next Web?

This is a very important time and inflection point in the evolution of web3. There’s a fantastic opportunity for brands and marketers willing to engage with this new technology. That said, in the wake of the recent volatility in the NFT and crypto markets, waves of industry layoffs, thefts, hacks, and SEC probes, it’s clear that web3 leaders and the supporting ecosystem must prioritize trust and safety, utility, and long-term value and community to encourage adoption. At the recent CMO…

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