My friends at Keap asked me to share my predictions for the annual, “2020 Small Business Marketing Trends Report.” I wanted to share my ideas with you here as well… Next Generation CX Must Be Designed as Native Experiences for Emerging Platforms Search and content are more important than ever when it comes to the customer journey. Beyond digital and social media, mobile was a complete game changer. But many businesses have yet to catch up with how mobile changed…
Social media gave everyone a voice, on the other hand, it also gave everyone a voice
We live in a world where where information and misinformation is prevalent and weighted equally all too often. As human beings, we are learning how to use social media effectively to communicate and connect. At the same time, we’re drowning in abundance, complexity of choices and and unfortunately, the misappropriation or misdirection of influence. Concurrently in professional realms, many leadership teams are overwhelmed with trying to keep up with the sheer scope and scale of the digital evolution. For many…
Video: Bringing a Brand to Life in Social Media
We’re approaching the last bits in this series of conversations where Chris Beck, founder of 26dottwo (@26dottwo) and I examine the state and future of social media. In this installment we review the various aspects and formalities of bringing a brand alive, truly alive in social media. Everything begins with establishing the rules of engagement in order to define the boundaries, context, and objectives for conversations. Guidelines such as “don’t be stupid,” “use common sense,” “stay positive,” are not the…
Jott Boosts Mobile Productivity Through the Power of Voice
Recently I wrote about Pinger and how it was a useful tool for using your voice to send “voicemail-based” text messages to individuals as well as different groups. I still use it for very specific messaging with my various teams. In addition to Pinger, there’s a new service which I can’t seem to stop using. And, since I’m on the road quite a bit these days, it is helping me keep pace with my workflow as if I were in…
Pinger Brings Voice to Mobile Text Messaging
Text messaging has many business advantages, and unlike Trix, texting is not just for kids. The only frustrating thing I think we can all attest to however, is that most of the time, texting isn’t the fastest form of communication, even these days with shortcuts or mini qwerty keyboards – especially when we’re driving. What? Texting while driving? Come on, you know you do it too… OK, so to communicate faster, and do our part to keep the roads safe,…
