Today’s customer journey is built upon decades of legacy infrastructure. Even with modernization, the relationship between digital and physical touch points are often disjointed, transactional, and in many cases, they just feel outdated. When I was asked to keynote DEEPCRAWLĀ Live and share my ideas for a new future in marketing and search, I jumped at the opportunity. I had so much to share. In particular, I was anxious to preview the “Ignite Moment,” the moment that immediately follows micro-moments and…
Brian Solis Shares Importance of Customer Truth in TopRank’s B2B Social Media Marketing Trends & Predictions for 2020
Writer Ashley Zeckmanās piece poses the question: āAre marketers actually adapting their social media marketing approach at the rate that they should to be successful?ā and then asks Digital Analyst Solis and 12 other social media marketing expects their predictions for social media as we enter a new decade. Solis urges markets to embrace The Truth of the Customer. āSocial media has become an online reflection of a fractured society. In 2020, social media will experience its worst polarization yetā¦…
One Important Social Media Trend We Need to Think More About in 2020
It’s that time again where we explore what’s new and possible in the new year.Ā My dear friend Lee Odden assembled a stellar panel of experts to share predictions and trends forĀ social media marketing in 2020. While I’m not a social media marketer, I study how social media and digital trends are reshaping the human network and society online and offline. I’d like to share my thoughts with you here. I’d also love to hear your predictions and trends for the…
Trust in the Digital Age
āWe do not see things as they are, we see them as we are.ā – Source What is trust? According to Merriam-Webster, it is the assured reliance on the character, ability, strength, or truth of someone or something. Yet go on Facebook, Youtube, Twitter or pretty much any social network, with the exception of TikTok, on any given day, and youāll see truth debated and facts disregarded among your own friends and family. Now, conspiracy theories, disinformation, #fakenews, bots, paid…
Altimeterās Top Digital Trends for 2019
Each year, the Altimeter analyst team predicts digital trends that will have the biggest impact on businesses. In 2019, my colleagues Charlene Li, Omar Ahktar, Susan Etlinger, along with yours truly, share our take on what we see as most important trends to follow. Digital Transformation, Digital Experience, Brand and Innovation: Brian Solis CIOs Become Cross-Functional Business Partners to Accelerate Enterprise-Wide Digital Transformation The ādigitalā in digital transformation is no longer just about investing in the latest disruptive technology trends….
In Truth We Trust?
I often hear people sayā¦ the one thing they appreciate in someone is “how honest” they are ā¦or that they “speak their mind.” But, they’re not the same. Honesty is free of deceit and untruthfulness. The other, is when you say what you think very directly. Itās important that each of us understand the differences ā¦for they form our foundation of ethics, morals and character. They symbolize what is or isnāt ok for us ā¦as individuals and as a society….
A New Era for Search: The Zero Moment of Truth is Now Defined by Shared Customer Experiences
This is the story of when ZMOT met UMOTā¦ Search is a natural step in the discovery process. In a web world, search engines offer a lens into a qualified and structured view to help online consumers focus and make informed decisions. With Google dominating search, marketers concentrated on improving search ranking through tried and true techniques to ensure that what they were marketing earned a coveted position in the likely search results a customer might consider clicking. Search is…
