Marketing specialist Vassilena Valchanova recently conducted an extensive interview with Brian Solis, soon after his keynote address at the 2018 DigitalK conference.
Prowly: Disruptive PR: The New Way of Doing Public Relations
Iva Grigova of industry magazine Prowly recently did a comprehensive article about disruptive public relations, extensively quoting from Brian Solis’ public thoughts on the subject.
Prowly: Disruptive PR: The New Way of Doing Public Relations
Iva Grigova of industry magazine Prowly recently did a comprehensive article concerning disruptive public relations, quoting extensively from Brian Solis’ public thoughts on the subject.
Salesforce: Digital Transformation: Strategies for Success
The CRM software company Salesforce recently interviewed Brian Solis regarding tips and strategies for digital transformation, which they have included in a free report available for download at their website.
PhocusWire: Reimagining Customer Experience, Part 2: Brian Solis on Iteration vs. Innovation
Mitra Sorrells of travel-research website PhocusWire recently conducted an extensive interview with Brian Solis concerning customer experience, strategy, the unique challenges of mobile marketing, and a lot more.
Deepening Customer Relationships with Contextual Content
Guest post by Rebecca Lieb and Jaimy Szymanski, Content: The Atomic Particle of Marketing In the “phygital” world that marries our physical and digital presences, content is ubiquitous. Only by offering content through the lens of context can marketers achieve relevancy to today’s uber-connected consumer. Beacons, sensors and the Internet of Things (IoT) are moving marketing past the screen to the objects, places, and even the conditions (weather, holidays, sales) we occupy and experience in the real world. Contextual marketing…
Culture is Either the the Roadblock or Gateway to Digital Transformation
Executives underestimate the importance of culture in an era of digital Darwinism. Most cultures are risk averse at a time when taking risks is the most direct path to innovation… Digital Transformation is the act of investing in people, technology and systems and processes to upgrade how businesses work in this digital economy. Technology is disrupting everything. Beyond market shifts, people too are different because of technology. As a result, behaviors, expectations and preferences are evolving. Our business philosophies and practices though…
![LinkedIn: Why We’re Hungry for Remarkable Content [Infographic]](https://briansolis.com/wp-content/uploads/2015/11/Why_We_re_Hungry_for_Remarkable_Content.png)
LinkedIn: Why We’re Hungry for Remarkable Content [Infographic]
Did you know that 4.6 billion pieces of content are produced daily? In the last 30 years, we as humans have produced more information than in the previous 5,000. We check our phones 110 times a day and email 30 times every hour. Social media has overtaken everything to become the number one activity on the web. Getting attention has never been harder or more important. Yet many marketers continue to contribute to the content glut rather than lead the…
The 10 Commandments of Content Marketing
Marketers often confuse content marketing with engagement. Just because you get someone’s attention doesn’t mean your audience actually cares. You spend all of this time following the work of others, listening to experts who preach soundbites and executing against a programmatic calendar only to miss the very thing that connects with people…relevance. It’s hard to gauge or appreciate something so contextual however when we base our work on the measurement of the wrong things. Numbers do not reflect engagement. They…
Internet of Things is Here: What’s Your IoT Strategy?
The Internet of Things (IoT) is so much more than smart refrigerator that tell you when you need to go to the grocery store, wearables that track your steps or the smart watches you’re thinking about not getting. It’s the nervous system that sends and tracks important information between things, places and people. From smarter industrial applications to cities to health care to home automation to automobiles and everything in between, IoT is changing not only your personal life, but…
