It’s amazing to me how many companies still don’t “see” the customer when it comes to customer experience. While everyone talks about Customer Experience (CX) as the new black, most companies miss the real opportunity to be customer-centric. They don’t actually think about experiences from the perspective of the people they want to reach. Customers are evolving. Business processes and mindsets are not keeping up. As a result, they’re limited in the ability to design experiences that matter to an…
Speaking Topics for 2016: Business (R)evolution, Culture 2.0, Innovation, Experience, Digital, WTF
I’ve been speaking professionally for just over 10 years and I’ve learned many things along the way. One lesson though stands at the top, which is no matter how much I think I know, I must always keep learning. Ā Like everyone and everything, I must compete for relevance now and in the future by re-thinking and re-imagining my purpose and the value I hope offer others. So, once a year, I take time to reflect on what’s important and also…
Pardon My Bluntness, The Future of Marketing is Screwed…But It Doesn’t Have To Be
The Adobe Summit in London is a pretty special event to me. A big part of it of course has to do with its location. I adore London and all of my friends, and those I’ve yet to meet, make the trip special each time. The other reason is that Adobe’s platform reaches EMEA and thus helps marketers who are pushing for change on a global scale. To prepare for the event, the team at CMO.com asked me to share…
Gauntlet Toss or Clarion Call: Women, itās time to step up
Guest post by Cathy Brooks: Follow her on Twitter | Read her blog Source Imagine this scenario. Itās election time and you find yourself engaged in a heated debate with someone about a particular candidate. Fairly foaming at the mouth, this individual rails on about lousy legislators. Then you find out this person is eligible to be but is not registered to vote. Now I donāt know about you, but Iām of a mind that if you donāt register to…
Newsflash: There are more men than women speaking about tech
Guest post by Cathy Brooks, read her blog | follow her on Twitter There are more men than women in the tech and new media sectors… I know. Shocking. Joking aside, I thought it was time to take a slightly different whack at the conversational kerfuffle thatās percolated yet again in recent weeks. Yes, that seemingly unsinkable subject ā the lack of women on the tech industry speaking circuit. So when Brian Solis graciously offered me the opportunity to guest…
