Sociology – The study of human social behavior, especially the study of the origins, organization, institutions, and development of human society. About a year ago, I wrote an article entitled “Social Media is About Sociology and not Technology.” The recognition of people versus the tools is now more critical than ever. Although, it still isn’t necessarily embodied in many of the words and work shared by fellow Social Media Marketers. Less talk, more learning and action are required. There’s no…
BrandWeek Runs My First Article: You Are the Online Brand in 2008
My first article for BrandWeek is now online, originally entitled, “In 2008 the Online Brand to Focus on is You.” Here’s an excerpt: Yes, it’s a new year. And no, this isn’t another “Top trends for 2008” piece. For the last 12 years, you’ve been reading how to leverage online tools to amplify visibility for company brands. In 2007, it was all about how to leverage Social Media to “engage” brands, and the people behind them, in the “conversation.” Well,…
The Future of the Social Media Release is in Your Hands
Todd Defren and Brian Solis. The Social Media Release (SMR) is gaining traction and visibility and is now looked to by many as the savior of the traditional press release – which may honestly be too great a task for any one tool. But, at the very least, the discussions around the SMR are fueling the evolution and improvement of the press release overall. Each day new examples are emerging and will only continue to be showcased as Social Media…
Google Buys Jaiku, Lifestreams Go Mainstream
Disclosure, Jaiku is a client of FutureWorks and all opinions here are my own. Jaiku confirmed today that Google *hearts* the lifestream/microblog underdog, officially announcing that the previous rumors of a potential acquisition were true. The first question that I’ve been asked over and over again was why didn’t Google acquire Twitter and whether or not I think Yahoo will be forced to respond with the acquisition of Twitter or Pownce. While those discussions are indeed interesting, I think that…
Yahoo’s New Social Network Mashes Facebook with Myspace
I received an invitation from Lee Oden to jump into Yahoo’s new Mash social network and while I reserve a more in depth post for later, I definitely wanted to take a moment to share some initial reactions and assessments. First, Y! Mash is cute. Yes, cute. It’s more related to Myspace than Facebook, so it’s definitely not the leading contender to channel a river of relevance or act as the premier online hub for your personal brand – at…
Facebook is the Hub for Your Personal Brand
As I’ve written in the past, Facebook is the most legitimate and productive social network for business professionals on the Web today. Not only does it connect people with other contacts, but it also, either intentionally or unintentionally, evolved into a powerful platform for aggregating all online activity to showcase a professionally wrapped package of expertise, personality, networks, and experience. But Facebook is much more than a social network. Its infrastructure facilitates profile and presence aggregation, channeling all online activity…
Web 2.2 Starts Tomorrow – Agenda and Topics Published
Chris Heuer sent a note that the Web 2.2 agenda is coming together based on several high quality proposals that were made for the talk topics. But, they also need your input (see below). If you have suggestions, all is not lost, as there will be open space sessions that will run concurrently (except for the Thursday morning BrainJams which they encourage everyone to participate in, and possibly the ‘Surprise!’ sessions.) The Web 2.2 team is seeking feedback on the…
Web 2.3 and Beyond, What’s Really Next?
Chris Heuer, host and event organizer of Web 2point2, has requested that participants write blog posts to facilitate topics for the board to consider for the Main Talks or the “How To” sessions. Here’s another idea: As more and more events spring up and parties become the new business mixers, we can’t help but scream, “the bubble is back.” But, I’d like to learn about what really lays ahead for the new Web. With the barrier to entry so low,…
Tags, Tag Beacons, Naming Conventions
Since Chris Heuer, host and event organizer of Web 2point2, has requested that participants write blog posts to facilitate topics for the board to consider for the Main Talks or the “How To” sessions, I thought I’d keep the ideas flowing. I’d like to see a discussion of new opportunities for Tags outside of Technorati. Greg Narain of BlueWhale Labs and Social Roots and I were speaking about the idea of Tag Beacons recently during the Webguild Web 2.0 event…
New Topic Idea for Web2point2
Since Chris Heuer, host and event organizer of 2point2, has requested that participants write blog posts to facilitate topics for the board to consider as topics for the Main Talks or the “How To” sessions, I thought I’d keep the ideas flowing. I’d like to see a discussion of new opportunities for Tags outside of Technorati. Greg Narain of BlueWhale Labs and Social Roots and I were speaking about the idea of Tag Beacons recently during the Webguild Web 2.0…
