Over the last several months, I’ve had the distinct pleasure and honor of working with some of the most visionary people online to develop a solution that WE, as social architects, need to stay connected, and also, centered. I’ve invested a significant portion of time and energy into the support, development, and refinement of an ambitious project led by Jodee Rich. I did so, because I believe that it is one of the most compelling and promising services for uniting…
Introducing MicroPR, A PR Resource for Journalists, Analysts and Bloggers on Twitter
In the era of the Social Web, transparency, engagement, and a commitment to authentically connect people to your story are essential principles for practicing successful and meaningful Public Relations. Concurrently, the socialization of media is creating new communities and communications channels that are empowering journalists, bloggers, analysts, as well as everyday people, to actively and passionately contribute, share, and discover the stories around us. It’s changing the information ecosystem. Media and communications professionals must stay connected and work together now…
Facebook’s Attempt to Acquire Twitter = Fail Whale
Mark Zuckerberg at Web 2.0 Expo Evan Williams at TechCrunch50 Kara Swisher has written a tremendous post on Facebook’s quiet attempt at acquiring Twitter. It inspired me to share my thoughts on the subject. During the Web 2.0 Summit, John Batelle interviewed Facebook Founder Mark Zuckerberg, and if you listened closely enough, it was clear that Batelle was prodding Zuckerberg to validate the rumors that Facebook was exploring the possibility of acquiring Twitter. With a teasing smile, Zuckerberg described Twitter…
Barack Obama, The Social Web, and the Future of User-Generated Government
What follows is the unedited version of my latest post for TechCrunch, “Is Obama Ready To Be a Two-Way President. Barack Obama’s flickr stream Where there’s victory, there’s also opportunity… America voted while the entire world watched and listened. Whether you supported Obama or McCain, we equally shared the hope for positive change and a new beginning towards a brighter future. This Presidential election was the first in 50 years, in which there was no incumbent President or Vice President…
Now is Gone Celebrates First Anniversary
On November 13th, 2008, Geoff Livingston and I quietly celebrated the bookversary of Now is Gone, one of the first books that tackled the subject of social media and new PR strategies for corporate marketers and communicators. As Geoff pointed over out at LivingstonBuzz, the book has earned tremendous milestones: – Thousands of people have read the book – We’ve received hundreds of thank yous from folks who said it changed their business life – Now Is Gone received more…
Al Gore on the Social Revolution for Change
While several posts have emerged recently crediting Social Networks (Social Media) with Obama’s victory, I’d like to inject another element into the discussion – people, sociology, and the communities and tools that bind them, us, together. Smart people intelligently and genuinely connected with other people to further a cause and a greater hope supreme. Social Media provided the channels to create, discover, inspire and share together…nothing less, nothing more. I attended the Web 2.0 Summit in San Francisco and we…
Reinventing Crisis Communications for the Social Web
Source Businesses, individuals, and organizations will, from time to time, make honest mistakes or in some unfortunate cases, intentionally support unethical decisions to dissuade or conceal something significant from its public. Whether it’s an oversight or a matter of deception, savvy companies usually employ and deploy a crises response team to prepare for, manage and attempt to positively spin the potential backlash from customers, partners, and employees related to almost anything. Crisis communications is a branch of PR that is…
In the Social Web, We Are All Brand Managers
Source Effectively organizing, curating, showcasing, and managing a strategically curated online personal, professional, and corporate brand is critical to how our peers, those we already know and the others we have yet to meet, perceive us in the real world. Everything we share online, the comments we leave, the posts we publish, the pictures and videos we upload, the updates we tweet, the statuses we broadcast in social networks and lifestreams, contribute to disparate digital recreations of how people perceive…
Where the Streets Have Names: Learning from Bono’s Facebook Dilemma
Source What happens in the real world can usually end up on the Web for all to discover, share, and assess with or without your knowledge. According to The Mail, even Sir Bono, lead singer of U2, couldn’t escape the global distribution and network effect of Facebook. The rock star, humanitarian, and family man inadvertently shared a portion of his St. Tropez holiday, courtesy of a 19-year old and her Facebook profile. Jane Smith (name changed for purposes of this…
Nike, Just Do It: When a Local Story Runs Away on the Web and Leads to Change
Nike, this may be one of those times when you follow your own slogan. Every year, I attend the Nike Women’s Marathon in San Francisco to support my wife and my mother who run this incredible event with conviction, passion, and diligence. It’s a privilege, they believe, to participate in a special and dedicated event such as this that celebrates each other as well as the athletic achievement and capabilities of women, past and present. It’s quite the spectacle and…
