Studying the impact of innovation on business and society

Tag: Social Media

Brian Solis’ SXSW 2019 Lifescale Launch Party Praised on NICKSAV Film & Music Show Podcast

Brian Solis’ SXSW 2019 Lifescale Launch Party Praised on NICKSAV Film & Music Show Podcast

Solis’ launch party for Lifescale at SXSW 2019 was singled out for special praise on podcaster Nick Savides’ NICKSAV Film & Music Show (nicksav.show) covering the festival. On an episode called “Notable, Films Music and Experiences,” Savides says that Solis’ earnest presentation helped him center himself and be present amidst an even that can be full of chaos, distractions and the feeling of having to rush off to the next event. The host was impressed by Solis’ philosophy of taking…

TopRank Marketing Highlights Points from Solis’ Session at Social Media Marketing World 2019.

TopRank Marketing Highlights Points from Solis’ Session at Social Media Marketing World 2019.

  TopRank Marketing, a first-choice digital marketing agency for major brands, shared a point by point summary of Solis’ thoughts on digital distraction and business from his session at Social Media Marketing World 2019.   Key points:   Solis isn’t suggesting that we stop using technology, he’s just suggesting we use it in a different way – for creativity rather than simply productivity.   Getting over our digital distractions boils down to one thing – awareness. If we’re aware of…

The Past, Present and Future of Social Media – How We Fell to the Dark Side and Why the Force is with Us

The Past, Present and Future of Social Media – How We Fell to the Dark Side and Why the Force is with Us

It was 2017 when I failed to deliver what would have been my eighth book. At the time, I was approaching the two year anniversary of the release of my previous work, X: The Experience When Business Meets Design. I was feeling the pressure to deliver. At the same time, my goal was to amplify my reach as an author, speaker and also as an authentic voice in a sea rife with other brilliant minds and more so, exceptional marketers. But,…

CMS WiRE – Why Nano-Influencers Are a Social Media Marketers Secret Weapon

CMS WiRE – Why Nano-Influencers Are a Social Media Marketers Secret Weapon

Although it may seem counter-intuitive for marketers to approach an individual with a small following, nano-influencers can be important assets that help boost your brand’s social engagement strategy. According to research by Brian Solis, principal analyst at Altimeter Group, only 32 percent of consumers follow big-name influencers, compared to 70 percent who are influenced by their family and friends online.

Onalytica – An Evaluation of Brand-Influencer Partnerships

Onalytica – An Evaluation of Brand-Influencer Partnerships

“What most brands and agencies miss is that influencers aren’t meant to be part of a campaign in a traditional sense. They’re not like the celebrity endorsements of the past nor are they traditional media outlets waiting to share brand-approved messages with their audiences. At the root of influencer partnerships is social capital. What makes influencers special is that they have earned social capital, a measure of digital worth comprised of varying degrees of trust, stature, value, engagement, entertainment, authority, etc. Together, they add up to the reasons people follow them and contribute to communities. More importantly, there’s mutual value between influencers and followers. It’s a human network. For brands and agencies to succeed, any branded engagement has to add value to the influencer’s social capital, to the experience of followers and to the community as a whole. The key is to link social capital to brand value. Because at the end of the day, it’s the brand’s opportunity to also build social capital within these human networks.” Brian Solis – Best selling Author Principal Analyst and Futurist, Altimeter, a Prophet company

Humanity and Transparency are Genuine Value Propositions

Humanity and Transparency are Genuine Value Propositions

Earlier this year, I had the opportunity to keynote #SMMW18 in San Diego on the “State and Future of Social Media” and how we can (and need to) take back control of technology’s role in our lives. It was the first time speaking on the subject after walking away from it for several years. It was a big talk…first time presenting it. It was also a big audience…several thousand attendees. I was nervous and human and trying to stay centered….

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