Only 14 days until the release of Now is Gone and to get things rolling, Geoff Livingston and I are recording a series of weekly podcasts to discuss the seven principles of community engagement uncovered in the book. The book is available for pre-orders at Amazon.com. You can download Podcast #1 here or stream it from the Now is Gone blog. Podcast #1 – Audiences versus Communities – One-way communications to audiences versus two-way conversational marketing within communities – The…
Further Defining Social Media Releases
Duncan Riley, whom I greatly admire and respect, offered a very enlightening response to a recent question posed concerning the distribution of Social Media Releases on Gooruze, a new social network dedicated to helping marketing, advertising, search, and PR professionals learn, share and grow together. Disclosure, Duncan and I are among the eight founding “gooruze.” His points are very important and worth sharing as they will make us “think” about how, when, where, and why to use social media releases,…
Blog This – October 28, 2007
Please take a moment to vote for the Social Media Manifesto, the Future of Marketing Communications here. You can read it here. PR and Bloggers Officially in “Beta” – Finally Stuart Henshall really nails it on how PR can more effectively work with bloggers. Social Media Forces PR’s Evolution Social Media is forcing PR to stop lobbing grenades from behind the wall and to jump into the front lines of conversations Definition of Social Media by Brian Solis I took…
The New Rules for Breaking News, Robert Scoble Should be in PR
Part Three of a series discussing blogger relations, “Building a Bridge Between Your Story, Bloggers, and People.” Now that blogging is crossing over into the mainstream, certain bloggers have earned a right of influence and clout that rival many of the top journalists. Good friend Robert Scoble recently discussed the subject of blogger relations, embargoes and the process of news and launches in tech PR. Scoble, for those who may or may not know, is probably the one of the…
Blog This, October 21, 2007
Please take a moment to vote for the Social Media Manifesto, the Future of Marketing Communications here. You can read it here. Future to Newspapers: Jump in the river Doc Searls, “To be truly alive, truly new, truly part of the life of its readers, a newspaper needs to be on the live web and not just the static one. It needs to flow news, and not just post it. It needs to flow rivers of news, or newsrivers.” Anti-Gaming…
The Future of the Social Media Release is in Your Hands
Todd Defren and Brian Solis. The Social Media Release (SMR) is gaining traction and visibility and is now looked to by many as the savior of the traditional press release – which may honestly be too great a task for any one tool. But, at the very least, the discussions around the SMR are fueling the evolution and improvement of the press release overall. Each day new examples are emerging and will only continue to be showcased as Social Media…
Blog This! October 17, 2007
Understanding the New Influencers Paul Dyer takes a passionate look at why PR people give PR a bad name. Social Media Power Secret- Listening In social media, everything starts with listening. Chris Brogan shows you how… Social Media Release Announcing Gooruze, a New Social Network for Online Marketers Gooruze is a NEW professional community where members inspire, share advice and learn. Gooruze provides a one stop source for ranked news and advice for online marketing. Created and rated by the…
Blog This, October 12, 2007
10 Truths of Marketing in a Web2.0 World Rohit Bhargava shares his wisdom for marketing in the Wild West Is “Conversation” Overused? Valeria Maltoni explores conversational marketing and whether conversations are misunderstood, overused, or under utilized. In my opinion, the term “conversation,” just like “Social Media” are misunderstood and much purported with little or no substance to back it up. It’s the difference between marketing and experience. Down with the Press Release!! Good friend Geoff Livingston takes a look at…
Recommended Reading – October 9, 2007
Strumpette Editor Resigns – Changing PR? Tom Foremski on Amanda Chapel’s departure. PR won’t change until it has to. CommonSense PR and Geoff Livingston also chime in. Gavin Newsom Case Study: Facebook for PR, Branding, and Press Room Daniel Riveong discusses social media and personal brands Why Bother Blogging Podcasting and Using Social Networks Chris Brogan playfully demonstrates why you should engage in social media “It’s a Conversation, Stupid! Part 1″ Chris Lynn reminds us that social media is about…
The Future of the Press Release – Part II, It’s about people
In the first post of this series, I asked for your help in laying the press release to rest – as it exists today. Unfortunately, today’s release has evolved into a collection of posturing, hyperbole, and canned quotes that have very little impact on the ability to generate significant news coverage. One of the most important takeaways of the last article was that a significant percentage of customers are reading press releases directly through search engines as well as Google…
