Ah, the days when we could travel for to conferences. I’d like to share one fond memory with you because this topic is only more relevant in a post-pandemic world. I was invited to give a keynote presentation at Social Business Forum X in Milan. The theme of the presentation was the importance of building a digital culture to compete in an era of “digital Darwinism.” At the center of it, is not technology, it’s a renewed human-centered approach to employee…
Not Every Voice Deserves an Audience; But You’re not Just Another Voice
My friend Damian Corbet just released a new book, “Social CEO, The: How Social Media Can Make You A Stronger Leader.” As he was developing the manuscript, he reached out to ask if I’d write the foreword. After reading his work, the answer was, “absolutely!” I asked if I could share the foreword with you here…. Not Every Voice Deserves an Audience; But You’re not Just Another Voice If you’re reading this I’m going to make a series of assumptions…
The Evolving Social Construct of Modern Social Businesses
This article is from my unpublished archives. It does no good sitting there, so I’ve decided to publish it after all these years. Today, businesses are actively seeking the fountain of youth to stay relevant in these evolving times. The more ambitious leaders, are also seeking the fountain of truth to connect with evolving societal norms and values. Digital strategists believe that new technologies combined with transparency and authenticity reveal the way forward. And, it does, to some extent. But…
![The 7 Success Factors of Social Business Strategy [INFOGRAPHIC]](https://briansolis.com/wp-content/uploads/2015/04/Altimeter_7Success_Factors_psd-1024x738.png)
The 7 Success Factors of Social Business Strategy [INFOGRAPHIC]
Over the years, my partner Charlene Li and I authored a series of research papers and also a short book on the evolution of social businesses, from philosophy to strategy to practice. Along the way, we also produced an effective maturity model and infographic that documented the six stages of social business transformation. This work would eventually pave the way toward my focus on digital transformation and innovation today. Now, after all this time however, I wanted to share the…
Q&A: The 7 Success Factors of Social Business Strategy
Last year, my Altimeter Group colleague Charlene Li and I published a series of research reports on the state and evolution of social business. In our research, we discovered that the most advanced businesses shared seven success factors in developing, launching, and measuring social business strategies. Our friends at Jossey-Bass asked us to turn it into an ebook and that we did! The Seven Success Factors of Social Business Strategy During the launch, we were interviewed by the Amazon team…
Business Transformation: Why General Motors is Investing in Customer Experience
As editorial director and conference producer of The Pivot Conference, I have the privilege to meet with the people who are bringing about real change inside organizations. During the 2013 conference, I had the chance to interview Dr. Rebecca Harris (@RebeccaHarrisDr), who leads the Social Media Center of Expertise at General Motors in Detroit. Her role is all about transformation and integration as she works across brands and around the world on social strategy, social tools, social processes, points-of-view on…
2014 – The Embolden Years: Change agents lead the way for digital transformation
Happy New Year! 2014 is upon us and it’s once again time to share our (Altimeter Group) predictions for the year ahead. Except this time, predictions are moved aside in favor of important trends that are on the horizon. Let’s use this time together wisely in the hopes of prioritizing our investments in relevant strategies and the time and resources necessary to bring them to life this year and next. In 2013, Charlene Li and I published several reports, infographics,…
![Time to Grow Up! Social businesses mature, yet many still lack a strategic foundation [infographic]](https://briansolis.com/wp-content/uploads/2013/12/All_sizes___Social_Media_Matures__Yet_Many_Companies_Still_Lack_a_Strategic_Foundation__Infographic____Flickr_-_Photo_Sharing_-1024x508.png)
Time to Grow Up! Social businesses mature, yet many still lack a strategic foundation [infographic]
This year has been particularly busy yet productive for Charlene Li and me having published two reports that detail the six stages of social business evolution and the true state of social business in 2013, an ebook on how successful social businesses are evolving, and an image-rich slide deck complete with all the graphs and charts you need to benchmark where you are compared to other social businesses. Now Charlene and I are proud to introduce our latest infographic that…
Social Business is not Dead: New charts and data reveal the real evolution of social businesses
In recent times, I’ve noticed a rise in discussions around the “death of social business” and also an increase in alternative “fill in the blank but don’t use the word social” businesses. Some of those discussions have been hosted here recently. There’s strong merit to the discussions of course, especially those I’ve hosted (be sure to read the comments). But as an analyst tracking the evolution of social businesses and equally the cause and effect of digital transformation overall, I’m…
Impatience is a Virtue: What’s Next for Social Business
Guest post by Philip Sheldrake as a reply to Chris Heuer’s post, “Social Business is Dead! Long Live What’s Next!” As he finished a game of Cut The Rope on his iPhone, my young godson asked what my phone was like when I was his age. I broke it down for him. I was in my twenties before someone offered to take north of ten thousand dollars for a basic digital camera, and not much less for a GPS device….
