Digital transformation has certainly achieved buzzword status. Yet, by its very nature, digital transformation can be among the most important catalysts for business modernization and innovation. The difference between where we are and where we need to be is separated by purpose and vision. If we can see and work beyond the “digital” in digital transformation, we can model the business of the future today. That’s the hard part. In the early phases of “The Six Stages of Digital Transformation,”…
The Importance of Experience Design and the Future of Brand
Customers today are accidental narcissists. Tomorrow is an entirely new game brands, CX strategists and marketers. Disruption is a gift either given to you or by you. Knowing this, we are still making mistakes in creating meanignful experiences to a new generation of connected, impatient and demanding customers. We get stuck in legacy thinking, playbooks and metrics rather than innovate and disrupt to fully capitalize on new digital opportunities. Following my presentation at Adobe Summit, I had the opportunity to…
Business as Usual is Still Business as Usual: An interview about the real state of digital transformation
Diginomica’s Jon Reed is someone I greatly respect. He’s one of the most discerning and shrewd voices on business modernization out there. I recently had the opportunity to speak with him about the state of digital transformation and the importance of change agents in the evolving enterprise. Every time I have the chance to speak with him, I come away more enlightened and determined. I wanted to share our conversation with you here: Digital transformation may be overhyped, but so…
