AInsights: Your executive-level insights making sense of the latest in generative AIā¦ With the launch of my new book, Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future, I’m a little behind in covering some of the industry’s biggest genAI news! So, let’s jump right in… During the summer of 2024, OpenAI previewed a prototype of AI search, designed to offer fast and timely answers with āclear and relevant sources.ā It was marketed as a new way to search. On…
AInsights: OpenAI Introduces SearchGPT and With It, The Rise of an AI Search Revolution
AInsights: Your executive-level insights making sense of the latest in generative AIā¦ First Perplexity introduced genAI users to the practice of intelligent search. Then Perplexity introduced Pages to reflect intelligent summaries of your research. NowĀ OpenAI is joining the mix to introduce SearchGPT, a genAI-powered search engine Ā designed to take on Google and other generative AI platforms. SearchGPT leverages OpenAI’s generative AI language models, specifically from GPT-4, to provide more intuitive and conversational search experiences. Instead of just listing links, usually…
AInsights: Everything You Need to Know About Google Gemini 1.5; Surpasses Anthropic, OpenAI, In Performance, For Now
AInsights: Your executive-level insights on the latest in generative AI Google is making up for lost time in the AI race by following the age old Silicon Valley mantra, move fast and break things. Google recently released Gemini 1.5, and it’s next level! This release dethrones Anthropic’s brief reign as leading foundation model. But by the time you read this, OpenAI will also have made an announcement about ChatGPT improvements. It’s now become a matter of perpetual leapfrogging, which benefits…
AInsights: Perplexity AI is Now a Unicorn, Counts Jeff Bezos as an Investor, and Releases Enterprise Pro
AInsights: Executive-level insights on the latest in generative AI… Perplexity AI announced that it raised a whopping $62.7M+ at a valuation of 1.04 billion, led by Daniel Gross, former head of AI at Y Combinator. This officially makes Perplexity the latest minted Unicorn. 🦄 Other investors include a who’s who list of industry leaders, Stan Druckenmiller, NVIDIA, Jeff Bezos, Tobi Lutke, Garry Tan, Andrej Karpathy, Dylan Field, Elad Gil, Nat Friedman, IVP, NEA, Jakob Uszkoreit, Naval Ravikant, Brad Gerstner, and…
AInsights: The Future of Google Search Ain’t What It Used To Be; The Rise of Ignite Moments
AInsights: Executive-level insights on the latest in generative AIā¦subscribe here. Google is exploring options to charge for “premium” features powered by generative artificial intelligence (genAI), which could rock its core search business and the search industry at large. The idea is to introduce value-added AI services into its premium subscription, which also offers Gemini AI assistant in Gmail and Google Docs. Google’s traditional search engine would remain free to users, supported by advertising. But charging for enhanced search features could…
Introducing #IgniteMoments: Customers Experience So Much Darkness in Their Journey, Optimize Digital Customer Experiences to Deliver the Light
Today’s customer journey is built upon decades of legacy infrastructure. Even with modernization, the relationship between digital and physical touch points are often disjointed, transactional, and in many cases, they just feel outdated. When I was asked to keynote DEEPCRAWLĀ Live and share my ideas for a new future in marketing and search, I jumped at the opportunity. I had so much to share. In particular, I was anxious to preview the “Ignite Moment,” the moment that immediately follows micro-moments and…
2020 Trends: Mobile, Voice, Mixed Reality and 5G Set the Stage for Next Generation Customer Experiences
My friends at Keap asked me to share my predictions for the annual, “2020 Small Business Marketing Trends Report.” I wanted to share my ideas with you here as well… Next Generation CX Must Be Designed as Native Experiences for Emerging Platforms Search and content are more important than ever when it comes to the customer journey. Beyond digital and social media, mobile was a complete game changer. But many businesses have yet to catch up with how mobile changed…
A New Era for Search: The Zero Moment of Truth is Now Defined by Shared Customer Experiences
This is the story of when ZMOT met UMOTā¦ Search is a natural step in the discovery process. In a web world, search engines offer a lens into a qualified and structured view to help online consumers focus and make informed decisions. With Google dominating search, marketers concentrated on improving search ranking through tried and true techniques to ensure that what they were marketing earned a coveted position in the likely search results a customer might consider clicking. Search is…
From the Big Screen to the Little Screen: The evolving relationship between TV and search
As a digital analyst, itās my job to study how technology disrupts business markets and models. As an aspiring social scientist, I also study technologyās impact on culture and behavior. These two worlds are colliding with increasing velocity as each day passes. One of the trends Iāve been following over the last several years is the relationship between TV, smartphones, tablets and PCs. Thereās no longer a doubt that we are becoming a society of multiscreeners. The reality is that…
Why Your Business Should Be on Google+
Guest post by Matt Polsky, social media director for Veterans United Home Loans By now, many of us have already started setting up our Google+ business pages, and have noticed that thereās nothing overly special about these business pages yet, since they currently lack a vanity URL, have no setting for multiple admins and closely resemble a personal page. However, they will be connected back to Googleās search engine in a way that removes the noise made by competitors. Towards…
