You can’t cut your way to growth. You can’t automate your way to innovation. AI is forcing every organization to reveal what it really believes about people. Do leaders see AI as a way to shrink the company into a more efficient version of yesterday? Or do they see it as a way to expand the organization’s capacity to learn, imagine, decide, create, and grow? That is the fork in the road. I call this moment AI Darwinism: the new…
Forbes: Why Leaders Are Prioritizing AI Platforms And People To Reinvent Their Business
Via Brian Solis, Forbes Every week, another enterprise and frontier company announces a new AI model, another copilot, another assistant, another agent. And yet, when you ask leaders whether their organizations are actually operating differently, whether decisions are faster, outcomes more autonomous, models of work truly reinvented, the honest answer is often a hesitant, “no.” This creates an enterprise transformation gap between AI that thinks at the individual level and AI that can execute across workflows. Companies are investing billions,…
The Royale Gazette: Only 5% of corporations see profit on AI implementation
The Royal Gazette quotes Brian Solis in its article about the ROI of AI in business written by Jessie Moniz Hardy. 🙏 Ninety-five per cent of enterprises that have invested in generative artificial intelligence have yet to make any profit from it, according to a new study from the Massachusetts Institute of Technology. The report suggested that the AI revolution in most corporations is happening successfully at an individual employee level with tools such as ChatGPT and Microsoft’s Copilot, but…
Silicon Angle Interview With Brian Solis Focuses On Customer Expectations and the Increasing Importance of Experience to the Design Process
Solis is featured in a SiliconANGLE article by Betsy Amy-Vogt titled “Designing for the accidental narcissist: Focus on experience is driver for Gen C innovation.” The article is based on a podcast interview of Solis by Jeff Frick, host of theCUB, SiliconANGLE Media’s mobile livestreaming studio, during the Comcast CX Innovation Day event in Sunnyvale, CA. She begins her article by writing: “Experience is what counts. An incoming wave of connected consumers — known as Generation C — are not…
Brian Solis Discusses Voice Remote and Return on Experience In Interview by theCUBE! On Comcast Innovation Day
Solis sat down for a 12-minute interview with Jeff Frick of theCUBE at the Comcast Silicon Valley Innovation Center in Sunnyvale, CA. Their chat was centered around “customer experience day,” a gathering of Comcast executives and thought leaders in the customer experience base. Some Solis quotes from the interview: “Today’s conversation has been a spotlight on what’s most important, most important, which is innovation not for the sake of innovation, but innovation for the sake of pushing the customer experience…
Marketing to Generation Z starts by unlearning traditional marketing principles
Guest post by Connor Blakley (@BlakleySpeaks), a serial entrepreneur, adviser, speaker, and youth marketing/branding strategist. He’s also a teenager and someone whom I mentor. Connor was named as the ¨#1 High School Entrepreneur to Watch in 2016¨” by StartUp Grind Generation Z, America’s youngest generation (Born in 1996 or later) has never lived in a time when the barrier to real-time information and communication has been nearly nonexistent. By 2020, Gen Z will account for 40% of all consumers, making it more important…
The 10 Commandments of Content Marketing
Marketers often confuse content marketing with engagement. Just because you get someone’s attention doesn’t mean your audience actually cares. You spend all of this time following the work of others, listening to experts who preach soundbites and executing against a programmatic calendar only to miss the very thing that connects with people…relevance. It’s hard to gauge or appreciate something so contextual however when we base our work on the measurement of the wrong things. Numbers do not reflect engagement. They…
Improving Customer Targeting and Personalization Through Social Identity
Guest post by Andrew Jones (@andrewjns), analyst at Altimeter Group covering Social Media and Customer Experience Modern marketing is about more than just informing prospects and customers about products, but building relationships with them. The contextual insight available in social media offers an opportunity to better know and engage audiences with compelling, personalized content and experiences across channels. The following is a condensed excerpt from a forthcoming report. The Fragmented Customer Journey The customer journey has become incredibly fragmented, moving…
5 Steps to Improving the Customer Experience with Big Data
Guest post by Lisa Arthur, CMO of Teradata Applications and author of the new book Big Data Marketing (Wiley). Follow her on Twitter @LisaArthur. Technology advancements are making it easier for people to constantly, effortlessly and sometimes unknowingly generate massive amounts of data every second. Lurking in the sprawling data pipelines of global corporations are complex tangles of information that have the potential to become your company’s most profitable resource. The opportunity has never been greater for savvy marketers and…
Calculate the ROI of Social Media
Guest Post by Jaap Favier, managing partner of The Small Circle What is the secret of bars? Why do we happily pay four times as much for beer in a bar as in a store? We pay this brand premium to be with friends. The secret of bars is that they convert our quality time into cash. Like bars, social media are places where friends meet. The best social media programs also convert the consumer’s social time into a brand…