The fast-food giant is trying an idea that Starbucks has already been successful with via Veronika Bondarenko, TheStreet. Digital-forward restaurants are some of the fast-food industry’s most controversial new developments — some see them as a way to cut the use of staff and speed up the ordering process while others describe them as too automated and soulless for their tastes. In the last year, chicken chain Wingstop launched what it called its “restaurant of the future” — a small…
Imagining a New Era of Restaurant Experiences by Reinventing the Restaurant Industry
How different could the restaurant scene look in just the next handful of years? Let’s find out… Today’s customers live a connected lifestyle, more so now with a global pandemic shutting normal life down. Connected customers expect all of the conveniences and perks that come with the on-demand economy. They’re not only connected and always-on, they’re impatient, self-interested, distracted, and seeking experiences that mirror their favorite services and apps across every industry. If you opened a restaurant today, what could…
The modern consumer is done with average; It’s time for America’s Restaurant Chains Need to Redefine Themselves
Prior to his 2020 keynote at RestaurantSpaces in Los Angeles, the team interviewed Brian on his thoughts for the future of restaurant experiences. Here’s the story… Mobile ordering, ghost kitchens, third-party delivery, voice assistants, social media, AI, personalization… As the restaurant industry stands on the dawn of a new decade, never before has there been so many factors influencing consumer behavior. But so far, being able to transform alongside today’s customer has proven a difficult task for much of the…
