Solis was a recent guest on “Marketing Disrupted,” a new Accenture podcast hosted by Amber Mac with Brent Chaters. The series explores the evolving demands for CMOs and their organizations to thrive in the age of digital disruption. Solis was featured on an episode called “Walking the Walk” that also included guests Michael Masterman and Alexander Lvovich. Solis opened his segment by talking about how companies are being forced in this day and age to think not only in terms…
Prowly: Disruptive PR: The New Way of Doing Public Relations
Iva Grigova of industry magazine Prowly recently did a comprehensive article about disruptive public relations, extensively quoting from Brian Solis’ public thoughts on the subject.
Social Media is Lost Without a Social Compass
Marcia W. DiStaso and Denise Sevick Bortree recently published a university-level textbook to address an important topic by the same name, The Ethical Practice of Social Media in Public Relations. As they were wrapping up the editing of the book, I was asked to contribute the foreword. Upon reading some of the manuscript, the answer was, YES! Of course, I asked if I could share it here with you and I’m happy to announce that it’s included below… About The…
The Future of Marketing Has Little To Do With Marketing
While I don’t always have the ability to say yes to writing forewords, I do find time now and then to do so. One of the conditions however is that I’m allowed to share my thoughts, unabridged, with you here. The latest is for a new book, Share This Too, released by Wiley, the publishing house that I also worked with on #WTF, #EOB, #Engage. Thank you to my good friend Paul Fabretti for the opportunity… Without further delay, allow…
The Hybrid Theory Manifesto: The Future of Marketing, Advertising, and Communications Part One
Hybrid Theory |ˈhīˌbrid thee-uh-ree |: The fusion of creative and communications, combining earned and paid media to enliven ideas, unite communities, amplify stories and spark desired outcomes. Part One of Three… Marketing, advertising, service, communications, and business dynamics in general is undergoing incredible transformation. The innovation transpiring across the board however, wasn’t ushered out of vision as much as it was pressured through the democratization of content and the equalization of influence. After years of the socialized media changing how…
Q&A: Personal vs. Professional Branding in Social Media
Dan Schwabel is not only a personal branding expert, he’s someone I’ve come to know and respect over the years…and definitely someone I consider a friend. We recently sat down to discuss Engage and the resulting interaction culminated in a wonderful discussion that explored the state of professional and personal branding in the era of new media. How do you define “Engage” and do you believe that people and business that fail to engage will cease to exist in the…
The Greatest Hits of 2009 Part X
Source: Shutterstock Happy New Year! Well, this is it. The final installment of the most read, shared, and discussed posts of 2009. I hope that Part X as well as the other nine parts help you to leap into 2010 with confidence, inspiration, and direction. Let the education and stimulus continue this year… The Greatest Hits of 2009 Part X 1. Is Facebook Losing its Coveted Demographic? 2. There’s an App for That: Mobile is the Next Frontier for Brand…
The Greatest Hits of 2009 Part IX
Source: Shutterstock Happy New Year! The closure of 2009 sparked a series of important news and events that only seemed to further the evolution of Social Media rather than subsiding and waiting for a new year. Your path in 2010 is defined by the knowledge you’ve amassed and embraced. It affects not only where you are, but where you’re going and how long it will take to get there. The Greatest Hits of 2009 Part IX 1. The Rapid Evolution…
The Greatest Hits of 2009 Part VIII
Source: Shutterstock Happy New Year! Welcome to 2010…this is your year. Let’s build upon the lessons we learned in 2009 in order to help us continue on our journey towards earned relevance. The Greatest Hits of 2009 Part VIII 1. The Second Life of Second Life 2. The Science of Retweets on Twitter 3. Teens Adopting Twitter 4. Social Media Accounts for 18% of Information Search Market 5. The Future of the Social Web 6. The Competition for Your Social…
The Greatest Hits of 2009 Part VII
Source: Shutterstock As 2009 comes to a close, we’re inspired to take what we learned this year and apply it to the uncharted year that lies ahead. Our resolutions for 2010 must include learning and participation. With an open mind and an open heart, we can continue to learn, grow, and in turn, teach those around us to make 2010 a banner year for new media literacy and change. The Greatest Hits of 2009 Part VII 1. One in Five…
