Here are the key drivers of digital transformation my latest report on the subject, The 2019 State of Digital Transformation. Learn about the trends that are shaping digital transformation efforts across organizations and actionable strategies for accelerating the evolution of transformation to drive growth. Brian Solis, Author, Keynote Speaker, Futurist Brian Solis is principal analyst and futurist atĀ Altimeter, theĀ digital analyst group atĀ Prophet, Brian is a world renownedĀ keynote speakerand 8x best-selling author. In his new book,Ā Lifescale: How to live a more…
The 2018-2019 State of Digital Transformation
I’m proud to announce the availability of The 2018-2019 State of Digital Transformation report. Now in its fifth year, our annual āState of Digital Transformationā research continues to document the constantly evolving enterprise. As disruptive technologies and their impact on organizations and markets continue to progress, our research aims to capture the shifts and trends that are shaping modern digital transformation. In 2018, strategic digital transformation is only becoming more pervasive moving beyond IT to impact competitiveness throughout the organization….
Through a Research Lens: What Captured My Attention in 2018 and What’s in My Purview for 2019
Prophet’s Emily Schreck recently interviewed the Altimeter analysts to spotlight some of the things that we never get a chance to share, such as what we’re working on, what has our attention and what’s on the horizon. Schreck’s piece is now live. This year has been a whirlwind for Altimeterās famed analysts; Charlene Li, Brian Solis, Susan Etlinger and Omar Akhtar. The team has published several new research reports, presented keynote speeches at top global industry conferences, and helped some…
Las seis etapas de la transformaciĆ³n digital
el futuro es ahora… La transformaciĆ³n digital es una de las mayores tendencias que impulsan la evoluciĆ³n y modernizaciĆ³n de las empresas en todo el mundo. En mis investigaciones, he llegado a definir la transformaciĆ³n digital como la realineaciĆ³n de o la nueva inversiĆ³n en tecnologĆa, modelos de negocio y procesos que impulsen un nuevo valor para los clientes y empleados, logrando asĆ competir de manera mĆ”s efectiva en una economĆa digital tan cambiante. Sin embargo, a lo largo de…
I Answer Your Questions About the State of Digital Transformation
Where are companies at in their digital transformation efforts? This was the question I set out to answer in, āThe 2014 State of Digital Transformationā report. Ā After two years, it was time to check-in on the digital transformation landscape again to learn how companies are changing, what challenges theyāre facing now and what opportunities theyāve uncovered. Recently, I hosted a webcast on behalf of Altimeter and Prophet to share the findings from the latest āState of Digital Transformationā report. Over…
Human-Centered CX: Uniting Stakeholders Across the Enterprise to Deliver a Relevant and Holistic Customer Experience
Customer experience is said to be a top business priority for most companies around the world. Many experts agree that investing in CX establishes a competitive advantage against companies that prioritize the bottom line. While customer experience is a noble and important catalyst for business transformation, becoming truly customer-centric requires an introspective approach. This takes stepping back to define what customer experience really means from the customer perspective, what they truly value and also whatās primed, broken or missing to…
The Insiderās Guide to Digital Transformation and the Path to Innovation
For those who do not know, Altimeter Group was acquired by Prophet, a brand strategy consultancy, in July 2015. The partnership doesnāt change Altimeterās agenda. In fact, our research will only expand and scale. Recently Prophet hosted an event to discuss trends in customer experience and digital transformation. It was held in Minneapolis with some of the top local companies in attendance. Co-presenting with me was Chris Finlay, Director of Experience Design and Product Innovation UnitedHealth Group, and author of…
How To Unify Your Sales, Service and Marketing Departments Around Customer Experience
Guest post by Omar Akhtar (@obakhtar), Managing Editor, Altimeter Group, a Prophet company Imagine youāre getting ready to drive your car. But when you turn on the engine, you get a mobile notification telling you that your oil needs to be changed, and it gives you a link to the nearest dealership with a 10% discount coupon. Youāre left surprised and delighted by the sheer, almost magical convenience of it all. But is that event classified as a sales, service…
It’s About the Customer Experience; So, Why Is Your Brand Ignoring Customers?
Ā Humans are emotional creatures and they want experiences that engage them as humans. They’re not eyeballs, impressions, views, likes, shares, clickthroughs, or conversions. A few weeks ago, I visited New York on a beautiful summer day to participate in an event that I would love to repeat everywhere around the world. Prophet, a global brand strategy firm that recently acquired Altimeter Group, hosted an intimate event to explore the new horizons of digital customer experience (DCX). I was invited…
