According to The Financial Brand… While there is an almost universal awareness of what needs to be done to digitally transform financial institutions, research from the Digital Banking Report shows that the progress is still slow to non-existent at most organizations. This is a recipe for failure in today’s banking ecosystem. The report, sponsored by Pega, includes a quote from leading digital analyst Brian Solis… According to Brian Solis, companies that say their digital transformation efforts are focused on specific…
Beauty Packaging Cites Brian Solis’ Digital Trends Research Published at CES 2020
In an article that details the big splash of beauty tech at CES 2020, Beauty|Packaging referred to new research published by Brian Solis at the event. — As products become ‘smarter’ and brands are more data-driven than ever, marketers should strive to be empathetic and “human-centered,” advises Brian Solis, a digital analyst, speaker and author. Solis says marketers should strive to create “Ignite Moments,” which ranks second on his list of 11 Digital Trends Shaping Customer Experience and Brand Innovation…
Marketing Tech News Highlights Brian Solis’ Views on Hiding Instagram Likes
A globally significant piece on UK platform MarketingTech titled “Instagram confirms it is hiding likes in the US: The agency and analyst perspective,” includes Brian Solis’ insights on the impact of the social media platform’s decision to – in some instances – begin hiding “likes” and other information from the followers of Instagram account members. The piece quotes Instagram CEO Adam Mosseri, who stated that while many users will be able to see the number of likes a particular post…
Brian Solis Ranks #4 on Thinkers360’s 50 Global Thought Leaders for 2019!
Based on his strong performance as author and influencer, Solis, a digital analyst, earned a top five spot on the Thinkers360 worldwide thought leadership list. Thinkers360 is the “world’s first open platform for thought leaders and influencers to share opportunities, promote and advance their expertise.” The rankings are built on five key categories, including: academic, entrepreneur, author, influencer, and speaker. Solis scored at total of 3210 points based on Thinkers360 patent-pending algorithm. Learn more about Thinkers360 and 2019’s top thought…
CNET Features Insights by Brian Solis on VW’s Moia and Eco-Friendly Transportation Startups Entering Rideshare Market
CNET‘s Shara Tibken explored the new e-mobility, electric and green transportation startups aiming to disrupt the ride sharing market. The article, “These posh ride-sharing startups aim to leave Uber and Lyft in the dust,” includes details on VW’s new ride-sharing service Moia (currently available in Germany), and other providers offering environmentally friendly and comfortable transportation. As an leading expert in e-mobility, startups and innovation, Tibken sought the commentary of Brian Solis on Moia and the state of the evolving ride sharing…
Brian Solis Shares Importance of Customer Truth in TopRank’s B2B Social Media Marketing Trends & Predictions for 2020
Writer Ashley Zeckman’s piece poses the question: “Are marketers actually adapting their social media marketing approach at the rate that they should to be successful?” and then asks Digital Analyst Solis and 12 other social media marketing expects their predictions for social media as we enter a new decade. Solis urges markets to embrace The Truth of the Customer. “Social media has become an online reflection of a fractured society. In 2020, social media will experience its worst polarization yet……
Tom’s Guide Asks Brian Solis for His Thoughts on Instagram as 1 of 15 Best Tech Products of the Past Decade
Heading into 2020, Tom’s Guide featured its review of “The 15 Best Tech Products of the Decade.” One of the top innovations named was Instagram (2010). No app satiates our scrolling compulsions quite like Instagram. When the social media platform debuted in 2010, its signature filters and grid layouts didn’t feel exclusive to photographers. With improving smartphone cameras, anyone could share snippets of their life in tiny squares. Tom’s Guide reached out to Brian Solis for his take on why…
Grit Daily Covers Brian Solis’ Talk on Lifescale in San Francisco
Brian Solis was recently asked to give a talk on his latest book Lifescale at the long-standing and highly regarded SFNewTech event in San Francisco. Grit Daily’s Sandra Ponce de Leon, and long-time friend of Brian, attended to cover the talk. Her excellent summary of the event is published here. Lifescale is a guide for unleashing creativity and a path to true happiness. We are checking our smartphones an average of 47 times per day and spending close to 3…
Brian Solis Adds to Digital Marketing Lexicon with Term Fast Advertising
The Travel Vertical website, subtitled “Weekly stories curated exclusively for digital tourism marketers,” credits Solis with coining the up-to-the-minute term “Fast Advertising.” In the article “Two Digital Trends to Watch: Fast Advertising and Cheap Video,” Laurie Jo Miller Farr compares Peloton’s holiday ad and Aviation Gin’s creative, rapid response. She writes, “Speed matters; the faster the better. If you’ve followed the marketing fiasco over “The Gift That Gives Back,” Peloton bike’s holiday commercial, you’ll appreciate what Brian Solis, digital analyst,…
Align Digital Transformation with Business Modernization to Compete for the Future
Digital transformation is more important now than ever, but some organizations are more difficult to change than others. I love it whenI get to join Karen Roby on her TechRepublic show. Each time, we discuss leading business technology news and trends and I honestly geek out each time. In our latest episode, we explore the hurdles facing organizations and how to overcome them as they go through digital transformation. We also explore some highlights from the Salesforce Dreamforce 2019 event….
