via LEADERS Magazine – April, May, June 2022 – Volume 45 Number 2 ISSUU digital magazine version | Web version | PDF Digital Darwinism: An Interview with Brian Solis, Global Innovation Evangelist, Salesforce EDITORS’ NOTE Brian Solis is a world-renowned digital anthropologist and futurist who serves as Global Innovation Evangelist at Salesforce. Solis is also an eight-time best-selling author and international keynote speaker. Forbes has called him “one of the more creative and brilliant business minds of our time,” ZDNet said that Solis is “one of the…
The AI Journal: Top 20 Digital Transformation Pros you NEED To Follow
Via The AI Journal According to IDC, over the next four years, worldwide Digital Transformation technology investment is set to reach at least $7.4 trillion and will be the first time that DX will account for the majority of IT spending – predicted to be a huge 53% of budgets. Digital transformation is a set of methodologies and tools which are used by modern companies to optimize their operational activities, such as increasing their reach power, providing differentiated service and…
TheStreet Quotes Brian Solis Exploring the Future of Cashless Commerce
via Veronika Bondarenko, TheStreet With the use of cash dropping around 15% per year since 2017, it is no surprise that we’re starting to see more and more cashless restaurants pop up around us. Between the pandemic and general digitalization, only 16% of Americans were found to “always” have cash on them in 2020. The move toward credit cards, apps, and phone-based payment methods has become a self-fulfilling prophecy. If people stop using cash, then places will consider stopping accepting…
Mashed Quotes Brian Solis in Article that Explores Burger King Customer Engagement Strategies
Mashed featured Brian Solis in a recent article that explored how Burger King’s design and marketing is so effective in customer engagement. Excerpt… Brian Solis, a digital anthropologist who studies technology and its impact on society, writes in Forbes that instant gratification actually increases impatience. And what do increasingly impatient people crave? Instant gratification. The process triggers an endless loop that feeds itself, and Burger King is undeniably a part of that system as one of the biggest purveyors of…
Financial Times: Maersk hits cultural storms en route to digital destination
FT author Peggy Hollinger explores Maersk’s attempt to rebrand as a technology-led, end-to-end logistics provider is creating tensions. Original story link. An article in that appeared in FT (Financial Times) referenced award-winning research conducted by Capgemini and Brian Solis. The report, “The Digital Culture Challenge: Closing the Employee-Leadership Gap,” was an industry-first study that measured the digital divide between front-line change agents and executives. How Maersk deals with the tensions that arise from these changes could determine the success or failure…
The Future Of Marketing Starts Now
A summary of Brian Solis’ keynote presentation at the recent Martechvibe Fest event in South Africa by Suparna Dutt DCunha People keep saying it: everything has changed. As the days spent in our homes blur together, outside in the world of marketing, huge shifts in consciousness are happening. The pandemic is teaching marketers not just to be digital, but to use it to bring new experiences that are more intuitive, productive, efficient and exciting for customers, and also be empathetic,…
Multi-tasking is not a superpower, it’s a weakness – without mastery, digital distractions are causing more harm than good
It’s 2021, the second year in a row that SXSW is not being held live in Austin. During the last, live SXSW, I launched my latest, and first personal book on individual empowerment to overcome our social dilemma. Algorithms have certainly earned their wages lately as it’s time for the virtual edition of SXSW 2021 and I’m flooded, thankfully, with memories of 2019. During the craziness of the Lifescale launch at SXSW 2019 in Austin Texas, I met the international…
Designing for Digital-First Customers: Focus on Experience for Breakthrough Innovation – Sound & Communications
NSCA hosted Brian Solis in its 2021 Business & Leadership Conference Virtual (BLCv) as keynote speaker. NSCA’s Business & Leadership Conference is the industry’s most notable platform for executive-level education and discussion. Brian’s topic focused on a “Discussion Of Digital-First Customers Informs NSCA Business & Leadership Conference Attendees.” Following his presentation, Sounds & Communications, a publication reaching the commercial AV technology and application industry, shared a thorough summary of his keynote. Discussion Of Digital-First Customers Informs NSCA Business & Leadership Conference Attendees…
CNET Asks Brian Solis to Weigh-In on the Rapid Rise of Clubhouse and Audio-Based Social Networking
Clubhouse is the latest Silicon Valley unicorn and it is white hot within the circles of early tech adopters and networkers. Writing for CNET, Erin Carson explores how the popular audio social network is capturing the attention of notable names like Elon Musk and Mark Zuckerberg. She reached out to Brian Solis for his thoughts. Excerpt: Elon Musk, Mark Zuckerberg use Clubhouse: What to know about the exclusive service Clubhouse, which is still in beta and isn’t yet available to…
Salesforce Hires Brian Solis as Global Innovation Evangelist
Amit Chowdhry at Pulse 2.0 covered the big news! Brian Solis officially joined Salesforce as Global Innovation Evangelist. Renowned keynote speaker and digital evangelist Brian Solis announced he has been hired as Global Innovation Evangelist at Salesforce. Solis is known for studying global digital trends in order to understand their impact on market dynamics and identifying opportunities for innovation. Solis researches digital transformation, innovation, customer experience, disruption, and digital commerce. And as a “digital anthropologist,” he also observes the evolution…
