Source: Shutterstock 2009 represented a quantum leap in publishing for me. It was the first time in the years that I’ve been writing and blogging that I challenged myself to publish at a greater frequency, depth, and volume. Here are some of my favorites… The Greatest Hits of 2009 Part V 1. Identifying and Connecting with Influencers 2. Full Disclosure: Sponsored Conversations on Twitter Raise Concerns, Prompt Standards 3. Iām Not Talking to You 4. Everything You Never Knew About…
Putting the Public Back in Public Relations is Now Back in Stock
Credit: Frank Gruber via Flickr When Deirdre Breakenridge and I initially heard that book stores were reporting that Putting the Public Back in Public Relations was out of stock, we suspected a distribution hiccup was at root of the issue. While it’s never good news to hear that customers cannot get their hands on the very object in which we dedicated and invested over a year of our lives, Deirdre and I were elated to learn that the month-long dry…
Social Media Releases – Everything You Ever Wanted to (or Should) Know
The social media news release is rallying support. And more importantly, examples and discussions of usage are percolating throughout the blogsphere among PR practitioners and bloggers alike. Itās no longer a matter of if, nor when, but now a matter of practice and evolution in order to determine success and failure. As a recap, the Social Media Release has been pushed by many influencers, including Tom Foremskiās public outcry for the death of crappy press releases; Todd Defren who offered…
Engage or Die! ROI vs. ROP in Social Media
This isnāt an attempt at sensationalism, this is a clear message for all businesses, in every market – Engage or die! If you don’t, you’re competition will. Those who engage with customers and markets will cultivate loyalty in ways never before possible. Traditional marketers will lose, unless they embrace new media. The key however, is finding ways to measure everything in ways that mean something at every level of corporate communications. In any given day, I will sell, evangelize, educate,…
Social Media and PR 911 – Stop the presses!
It’s not social media if the rest of the PR industry isn’t socializing… I was a last-minute invite to the Bulldog Reporter Advanced PR Technology in Practice event in San Francisco on Friday to discuss Social Media and successful examples in todayās PR landscape. I joined Sally Falkow, a fellow Social Media Club member, and Eric Schwartzman, on the āBrave New World of Social Mediaā panel. Topics included: – How Will Consumer Generated Media (CGM) Change PR Forever – How…
Advanced PR Technology in Practice
Today Iām speaking at the Bulldog Reporter Advanced PR Technology in Practice event in San Francisco. It is an intensive update on how to exploit the state of the art for increased visibility, greater ROI and crisis management. From the event description: You’ll bring yourself absolutely up to date on where PR technology stands today, on how to put it to use safely and cost-effectively, and on what new advances you can expect to see over the coming year. Best…
How to Write a Social Media Press Release – Part II
“How to Write” a Social Media Press Release Template Now Available In Honor of the 100th Birthday of the Press Release, New Worksheet Explains Social Media and the Process of Writing SMPRs See example, history, and additional information here. I. Headline: Insert a short, compelling headline that features keywords, not buzzwords, to attract attention and legitimate interest by those who cover your space as well as potential customers. II. Sub Headline: The Subhead should further explain why someone should continue…
Blogger Relations – Forward Features My Latest Chapter in the Series
The latest installment of “Blogger Relations” has run over at Forward. Thanks to Erin Caldwell for publishing each chapter. The previous article discussed, āReaching the Blogosphere ā Finding Bloggers in Your Marketā using tools such as Technorati, Sphere, Googleās BlogSearch, Blogpulse, Alexa, CyberAlert, BuzzMetrics, Cymfony, and Umbria. The new article explores how to identify the right bloggers for your market and how to best reach them and why they should even receive your news in the first place. Please vote…
Practical Matters – The Evolution of Social Media Press Release
Todd Defren, principal of SHIFT and blogger at PR-Squared Thanks to Todd Defren over at PR-Squared for writing an in-depth post regarding, “The Evolution of Social Media Press Release Distribution and Technorati Tags.” It truly takes a social effort to enable social media. Tags: todd+defren, pr2.0, pr+2.0, socialmedia, social+media, smpr, pr, publicrelations, public+relations, briansolis, technorati, tags, socialmediaclub, socialmediarelease
