Customers are not going to wait for brands to get the mobile journey right…they’ll move on and find someone else who gets them. Customers are increasingly and overwhelmingly mobile-first. For the most part, many brands are still learning how to optimize traditional e-commerce experiences let alone mobile sites and apps. The Amazons of the world donāt make it any easier to keep up. Yet every day, customers are reaching for their smartphones to learn about what to buy, what to…
PhocusWire: Reimagining Customer Experience, Part 2: Brian Solis on Iteration vs. Innovation
Mitra Sorrells of travel-research website PhocusWire recently conducted an extensive interview with Brian Solis concerning customer experience, strategy, the unique challenges of mobile marketing, and a lot more.
It’s not the End of Retail, Itās the End of Retail As We Know It
Retail, like every industry, faces digital Darwinism as technology and markets evolve and disrupt. This isn’t new. But what is clear, executives are not prioritizing bold strategies and investments that save them from their “Kodak Moment,” that moment when consumer behaviors and values evolve beyond brand recognition. If you read about the state of retail today, you’ll see dramatic descriptors such as “apocalypse,” “the end…,” “dying,” you get the picture. While doom and gloom and disruption is inherent in every…
Would you make a decision to join or leave a company based on how you work?
Did you know that employees and employee prospects judge the immediate and long-term potential of a company by their reliance on desktop phones? To some it makes total sense. Why would any company have tethered devices to talk to someone else? Don’t we have mobile devices and apps for that? Besides, I’m always on the go. On the other hand, some might wonder as to why we would be having this conversation at all. Of course there are desktop phones!…
Dial M for M-Commerce: Why Nowās the Time to Swipe Right for Mobile Revenue
Iāve said it before and Iāll say it again, mobile is the first screen, not the second screen. Design and invest accordingly. Tell me if youāve heard (or experienced) this one beforeā¦ Youāre in the market for a new product. Youāre on your mobile and you see something in social that prompts you to go online. You hop from page to page and site to site only to become increasingly frustrated with the process because the sites are incredibly difficult…
Why Mobile First is No Longer Enough; Itās Time To Think About Mobile Only Design
For the last few years, āmobile first!ā has become the mantra among savvy digital marketers. But a mobile first approach seems to be more of an ideology than it is a standard in digital design. Recent research shows that marketers still invest in mobile as an afterthought or as a bolt on to more mainstream digital programs. For some reason, executives still need more convincing to properly fund and support mobile initiatives that span the entire customer journey not just…
26 Disruptive Tech Trends for 2016 – 2018
Each year at this time, I read all of the predictions for the new year plus the ātop Xā lists wrapping out the previous year. Add to that the first week of chaos that is CES and all of the new tech debuting in Las Vegas. And each year, Iām left wanting more substance as I plan my research. So, in 2015, I officially threw my hat into the mix with my inaugural look at ā25 Disruptive Technology TrendsĀ inĀ 2015 ā…
Wolfpack App is a Mobile Social Nichework for Guys to be Guys – Is this the Dawn of Social Nicheworks?
I thought Iād seen it all. Wolfpack app is a new mobile-centered, social network that helps guys connect with like-minded buddies around interests and events. When the news of Wolfpackās debut landed in my inbox, I initially disregarded it as yet another ābroā app. I live in Silicon Valley where bro culture is a widely recognized problem. Too many of these bros after all are blamed for the lack of diversity and respect in startups among many other things that…
State of Mobile Commerce: An Evening in San Francisco with Criteo
I recently had the opportunity to co-host an event in San Francisco with Jonathan Wolf of Criteo to discuss the past and future of retail and mobile commerce. That evening celebrated the release of the company’sĀ quarterly State of Mobile Commerce Report, based on its pool of online shopping data covering more than a billion transactions totaling over $130Bn of annual sales. That evening, we would entertain some of the most interesting people documenting or contributing to the future of ecommerce,…
Creating Truly Personal Omni-Channel Customer Experiences
When I was in London, I visited the Smart Focus HQ to shoot a series of videos, host a webinar and also sign books for local marketing professionals (videos and webinar accessible here.)Ā While there, something unplanned and very cool began to surface and I’m excited to share the result with you here. We assembled all of the content, organized it, and developed additional material as a dedicated ebook. I’ve embedded it below or you can read more about it…
